Senior Manager, Patient Marketing

The Senior Marketing Manager, Patient Marketing for QUTENZA is responsible for developing and executing strategic and tactical marketing initiatives that engage and empower patients, driving awareness, adoption, and adherence. This role will collaborate closely with cross‑functional partners to ensure that all patient‑facing communications are compliant, integrated across channels, and aligned with brand objectives and the overall patient experience. The ideal candidate will bring a proven track record of successful planning, execution, and cross‑functional collaboration in a dynamic commercial environment. What the job looks like Strategic and tactical planning: Support the development and execution of integrated marketing campaigns designed to educate and motivate patient audiences, driving awareness, adoption, and sustained engagement. Omnichannel proficiency: Partner closely with the Digital Marketing Lead to develop and implement patient website strategies, digital content, and omnichannel promotional materials that deliver a seamless and cohesive experience across all touchpoints. Patient‑centric approach: Collaborate with Patient Services and internal stakeholders to ensure that all marketing and patient support communications reflect a consistent, patient‑centric message and optimize the end‑to‑end patient experience. Agency partnership: Oversee day‑to‑day operations of external patient agency to ensure deliverables are completed efficiently, on‑brand, and on schedule. Compliant promotions: Collaborate with Legal, Medical, and Regulatory (LMR) partners to facilitate timely review and approval of promotional materials, ensuring full compliance with all relevant industry standards and company policies. Performance measurement and optimization: Monitor key performance indicators (KPIs) to assess the effectiveness of marketing initiatives and translate insights into actionable strategies. Your profile Bachelor’s Degree required or equivalent experience. Advanced degree (MBA, MHA) preferred or equivalent experience. Minimum 4 years of pharmaceutical or biotech marketing experience, with a focus on patient or consumer marketing. Experience with specialty brands distributed through multiple channels. Sense of urgency in sharing critical information with relevant stakeholders. Demonstrated ability to establish and manage shifting priorities and handle numerous time‑sensitive projects with multiple deadlines. Proficiency with digital engagement and omnichannel‑enabled tactics, sufficient to act as thought partner with omnichannel marketing lead. Demonstrates strategic thinking, creativity, problem solving, critical analysis, and decision‑making skills with a focus on results. Strong analytical skills, with the ability to analyze and interpret data to inform actionable marketing strategies. i Results‑oriented with excellent collaboration, communication, and presentation skills. Strong knowledge of the Microsoft Office suite (e.g., PowerPoint, Excel, Word). Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Project Management Pharmaceutical Manufacturing and Biotechnology Research #J-18808-Ljbffr Averitas Pharma