Senior Principal Lead, Product Marketing Management

Senior Principal Lead, Product Marketing ManagementFocus: Zonal Power & Intelligent Distribution (SmartFET, Smart eFuse)Location: San Jose, DetroitPosition SummaryAs the Senior Principal Lead of Product Marketing Management for Zonal Power, you will lead the strategy for our intelligent power distribution portfolio. This includes SmartFETs and eFuses designed for next-generation automotive architectures. You will be responsible for defining the product roadmap, managing the product lifecycle, and ensuring our solutions meet the evolving requirements of Software-Defined Vehicles (SDV) and zonal E/E designs.onsemi (Nasdaq: ON) is driving disruptive innovations to help build a better future. With a focus on automotive and industrial end-markets, the company is accelerating change in megatrends such as vehicle electrification and safety, sustainable energy grids, industrial automation, and 5G and cloud infrastructure. With a highly differentiated and innovative product portfolio, onsemi creates intelligent power and sensing technologies that solve the world’s most complex challenges and leads the way in creating a safer, cleaner, and smarter world.More details about our company benefits can be found here:We are committed to sourcing, attracting, and hiring high-performance innovators, while providing all candidates a positive recruitment experience that builds our brand as a great place to work.onsemi is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, ancestry, national origin, age, marital status, pregnancy, sex, sexual orientation, physical or mental disability, medical condition, genetic information, military or veteran status, gender identity, gender expression, or any other protected category under applicable federal, state, or local laws. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact View email address on click.appcast.io for assistance. • Education: Bachelor’s degree in Electrical Engineering or a related field (MS or MBA preferred).• Experience: 10+ years in semiconductor product management or marketing, with a minimum of 5 years in the automotive sector.• Technical Knowledge: Strong understanding of power semiconductors (MOSFETs, protected switches) and automotive power distribution networks.• Compliance: Familiarity with automotive quality and safety standards, including AEC-Q100 and ISO 26262 (Functional Safety).• Communication: Proven ability to present complex technical roadmaps to both internal executives and external customers.• Leadership: Experience leading professional teams and managing projects in a global, matrixed environment.Preferred Skills• Knowledge of diagnostic features for predictive maintenance in automotive systems.• Established relationships with key decision-makers at major OEMs & automotive Tier-1s.onsemi is excited to share the base salary range for this position is $178,135.00 - 320,505.00 exclusive of fringe benefits or potential bonuses. The final pay rate for the successful candidate will depend on geographic location, skills, education, experience, and/or consideration of internal equity of our current team members. We also offer a competitive benefits package. • Product Strategy: Define and manage the multi-year roadmap for SmartFET and eFuse ICs, focusing on the transition from mechanical fuses to solid-state power distribution.• Business Management: Own the P&L for the product line, including revenue forecasting, pricing strategy, and margin optimization.• Market Analysis: Identify market trends in automotive power distribution (e.g., 12V to 48V transitions) and conduct competitive analysis to maintain portfolio differentiation.• Customer Engagement: Work directly with automotive OEMs and Tier-1 suppliers to understand system-level requirements and secure product design-ins.• Sales Enablement: Create technical marketing collateral, reference designs, and training materials to support global sales and field applications teams.• Cross-Functional Leadership: Collaborate with R&D, Quality, and Operations to ensure products meet automotive standards and are delivered according to schedule.Full timePosting Date: 2026-06-23