Marketing Specialist - Systems and Process Group

Marketing Specialist – Systems & Process Group , ProMach Integrated Solutions Division, Greenville, South Carolina. Responsibilities Create and drive marketing campaigns to promote full line integration and service sales growth with active and inactive customer base segments. Direct the creation, development, scheduling, translation, distribution, and tracking of marketing collateral, including sales sheets, spec sheets, line cards, brochures, catalogs, photos, videos, presentations, and more, to support sales team efforts for customers and channel partners. Support the implementation of digital marketing strategies, including SEO, PPC, and email marketing. Create content for a website, blogs, landing pages, microsites, inbound links, SEO, PPC, remarketing, social media, and email marketing to drive demand generation. Manage project installation photography & videography shoots for the ProMach Integrated Solutions brand, including capturing and editing content post-shoot. Manage agency/vendor relationships for branding, advertising, search marketing, and public relations. Support public relations efforts to identify and deliver press releases, articles, white papers, case studies, and interviews. Participate in the marketing budget development and ensure proper implementation of activities and spending. Support in the planning ProMach Integrated Solutions-specific meetings, events, and trade shows (including logistics, pre-, at-, and post-show marketing communications and reporting). Maintain consistent brand standards across individual product brands in all mediums, including but not limited to print, digital, documentation, machinery, and apparel. Collaborate with internal teams across multiple brands to ensure marketing efforts align with overall business objectives. Qualifications Bachelor’s degree in Marketing, Business, Communications or a related field. One (1) to three (3) years of marketing or related experience, preferably in a B2B manufacturing industry. Experience with Microsoft Office Suite including Outlook, Teams, Word, Excel and PowerPoint. Experience with Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere Pro) and/or Canva. Experience with content creation and/or video editing. Experience with Salesforce CRM or other CRM systems is preferred. Excellent verbal and written communication skills. Able to work effectively to meet deadlines and multi‑tasking abilities. Must be able to work effectively in a collaborative environment with input from different departments and levels within the organization. Ability to travel up to fifteen (15) percent. Benefits In addition to growth opportunities, as a ProMach employee, you receive more than just a paycheck. Total compensation includes your salary, comprehensive medical/dental programs, as well as life insurance, a generous paid time off program, and a retirement savings plan with a company match. And because we understand the importance of feeling protected, there is no waiting period for benefits – you are eligible on your first day of employment. ProMach is an Equal Opportunity Employer. Pro Mach uses E-Verify to verify employment eligibility of all new hires to work in the United States. Pro Mach is a drug‑free workplace. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. #J-18808-Ljbffr ProMach