Manager, Retail Marketing

Are you ready for what’s next? Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. Job Description Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality: Position Overview: As part of the talented Marketing team, you will own Mercury Marine’s marketing and merchandising experience across national and regional retailer partners. This role brings Mercury’s brand to life in retail environments by leading visual direction, merchandising strategy, promotional execution, and day-to-day marketing support for retailers. Working closely with Sales, Creative, Brand, and retail partners, this individual will translate Mercury’s marketing strategy into consistent, scalable, and high-impact execution across both physical and digital touchpoints, while driving greater standardization of Mercury merchandising across a wide range of applications. The ideal candidate combines strategic thinking with hands-on execution and thrives in a highly cross-functional, fast-paced environment This is a hybrid role based in Fond du Lac, WI, requiring three days per week in the office. At Brunswick, we have passion for our work and a distinct ability to deliver. Essential Functions: Retail Strategy, Merchandising, Visual & Digital Execution Serve as the DRI for retail visual identity, and merchandising execution across all retailer touchpoints. Develop, document, and govern Mercury Marine’s retail visual identity and standards—including planograms, visual merchandising guidelines, signage systems – in partnership with Creative and Brand teams. Own the design, production, rollout, and lifecycle management of POP, signage, graphics, and fixtures, ensuring scalability, quality, and operational efficiency. Own and optimize the retail planogram software platform (IWD Mockshop), including governance, content standards, planogram development, retailer deployment, and ongoing optimization. Lead training and communication efforts with sales and field teams to drive adoption of retail standards and tools. Ensure Mercury’s brand, product content, and merchandising standards are accurately and consistently represented across retailer websites and digital touchpoints. Partner with key stakeholders to align national marketing initiatives with retailer-specific strategies and in-store execution. Assist in executing national marketing programs that drive traffic and lead generation at the retail level. Vendor & Budget Management Manage and oversee external vendors, including print, signage, merchandising, fixtures, and production partners, ensuring quality, timelines, and cost efficiency. Support budget planning, forecasting, and spend tracking for retail marketing programs and production, ensuring strong ROI and financial accountability. Performance, Reporting & Optimization Define, track, and report on KPIs and ROI for retail marketing programs, merchandising initiatives, and promotional activations. Use performance insights to continuously refine standards, programs, and execution models to improve retailer engagement and business impact. Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way. Required Qualifications: Bachelor’s degree in Marketing, Visual Merchandising, Display & Presentation, or related field 3-5 years of experience in retail marketing, visual merchandising, or similar field Strong visual, creative, and merchandising skills Proven ability to manage vendors, budgets, and complex projects Strong communication skills and experience influencing stakeholders and partners Willingness to travel periodically to support retailers (10%) The anticipated pay range for this position is 86,500-126,800 annually. The actual base pay offered will vary depending on multiple factors including job- related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus. This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more. Details about our benefits can be found here. Why Brunswick: Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we’re proud of being recognized for making a splash with numerous awards! About Mercury Marine Mercury Marine Headquartered in Fond du Lac, Wisconsin, Mercury Marine® is the world’s leading manufacturer of recreational marine propulsion engines. A division of Brunswick Corporation (NYSE: BC), Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications. Mercury empowers boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world. The company’s industry-leading brand portfolio includes Mercury outboard engines, Mercury MerCruiser® sterndrive and inboard packages, Mercury propellers, Mercury inflatable boats, Mercury SmartCraft® electronics, Land 'N' Sea marine parts distribution and Mercury and Quicksilver® parts and oils. More information is available at MercuryMarine.com. Next is Now! We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact View email address on click.appcast.io for support. For more information about EEO laws, - click here Brunswick Corporation participates in E-Verify as part of our commitment to a lawful and transparent hiring process. For additional information click here: Brunswick and Workday Privacy Policies Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: View email address on click.appcast.io or View phone number on click.appcast.io. All job offers will come to you via the candidate portal you create when applying through a posted position through If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at View phone number on click.appcast.io or View email address on click.appcast.io. #Brunswick Corporation - Mercury Marine Brunswick is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Innovative, driven, exceptional, authentic and united, these values represent our Employee Value Proposition and are at the heart of how we work together and what differentiates us as an employer of choice.