Marketing Specialist II

Campaign Marketing Manager -- Email

100% Remote

Duration: 6+ month contract (potential for extension)

Must Haves: 2+ years email campaign experience, with hands on experience building and deploying commercial email or equivalent experience with html/web page building, 2+ years working in an ESP like Salesforce, Responsys, Zeta, PCM/Harmony or Cheetah, and 2+ years experience with direct mail kits.

The Campaign Marketing Manager is responsible for ensuring thoughtful, on time delivery of Direct Marketing projects supporting internal client marketing campaigns. This role manages list selection and segmentation, build, audit and deployment of marketing campaign emails. Direct mail, mobile messages and files channel may be added. The Campaign Marketing Manager is an expert in project management, process best practices and channel execution capabilities. This position is remote, where you have the option to work from home. On occasion we may request for you to commute to our nearest office for in person technical set-up.

Essential Responsibilities:

• Liaise with Client Marketing Team and stakeholders within Performance Marketing to deliver effective and timely direct marketing campaign projects
• Manage file selection and segmentation of channel marketing audience and facilitate accurate execution of "file only" requests
• Work within designated channel platforms to build and successfully launch direct marketing campaigns
• Act as Subject Matter Expert in channel platform capabilities
• Perform creative and data auditing and testing to ensure campaign accuracy
• Drive data driven campaign results back to client teams for continuous campaign improvement
• Update workflow management tool in real time to inform Pod managers and project initiators on campaign project status and timing
• Work within agile, fast-paced marketing environment
• Continued cross-channel upskilling in email, direct mail and mobile campaign execution, and other channels as added
• Utilize project management tool to ensure all campaigns meet required campaign approval, retention, testing, launch and documentation requirements within the Campaign Execution process

Qualifications/Requirements:

• Bachelor's Degree or in lieu of degree high school diploma/GED and a minimum of 6 years of Marketing or Digital project experience
• A minimum of 2 years of work experience with one or more of the following: email marketing, database marketing, data segmentation, data collection, digital marketing, direct mail production, web page building and/or html

Desired Characteristics:

• Demonstrated project management and workflow updating skills. Working in a PM platform like Workfront preferred.
• Experience working in a fast-paced, deadline-driven or agile environment
• 2+ years email campaign experience, with hands on experience building and deploying commercial email or equivalent experience with html/web page building
• 2+ years working in an ESP like Salesforce, Responsys, Zeta, PCM/Harmony or Cheetah.
• Experience in consumer financial services with exposure to a credit card or retail environment.
• Experience working with data segmentation and data auditing
• Demonstrated ability to creatively solve problems, develop new tactics and address implementation obstacles.
• Strong Change Management skills - effective communicator, good at holding "crucial conversations" with clients and internal partners.
• Demonstrated aptitude in the Microsoft Office suite including SharePoint, Teams, Excel and PowerPoint.