Marketing AI Workflow Architect
Metasys Technologies Inc
Job Description
Job Description
Marketing AI Workflow Architect (remote)
6 Months Contract
Potential to convert to Perm
Summary
The ideal candidate is a technically proficient, business-savvy AI Solutions Architect with a deep understanding of marketing operations, workflows, and data flows. This individual will be responsible for analyzing existing marketing processes, identifying opportunities for AI integration, and designing end-to-end AI-enabled architectures that enhance productivity and reduce costs. They will collaborate closely with AI/ML engineering teams, data engineering, IT, and third-party vendors to develop secure, compliant, and scalable AI solutions aligned with organizational objectives.
- Conduct comprehensive assessments of current marketing workflows, including cross-team handoffs, operational dependencies, and data flows.
- Map end-to-end marketing and communications processes, identifying bottlenecks, redundancies, and automation opportunities.
- Understand the data landscape, including sources, quality, and integration points, to inform AI embedding strategies.
- Work closely with the engineering-side AI architecture team to understand the to-be AI architecture and how manual or semi-automated marketing processes are being transformed into intelligent, automated solutions ensuring marketing's business requirements and enterprise-alignment needs are reflected in that design.
- Maintain a strong working knowledge of the AI solutions being built (LLMs, retrieval-augmented generation, recommendation engines, and other generative AI tools) so enterprise standards, governance, and platform requirements can be mapped onto them without duplicating the build-side design and development work.
- Drive the onboarding and integration of AI agents, tools and applications onto the MarTech stack to enable business processes spanning both in-house solutions and third-party/bought AI, where this role leads vendor evaluation, build-vs-buy, and enterprise-compliant integration.
- Review and pressure-test architecture artifacts (context diagrams, data flow diagrams, interface specifications, solution blueprints) produced by the data science and engineering teams validating enterprise fit, integration, and governance rather than authoring them.
- Collaborate with Data Engineering teams to design data pipelines that facilitate efficient, low-overhead data flow into and out of AI applications, avoiding unnecessary complexity.
- Ensure data governance, security, and privacy are embedded into all AI solutions.
- Identify and specify API and integration requirements for AI agents, ensuring interoperability within the broader MarTech ecosystem and with third-party AI vendors.
- Work with IT, platform engineering, and AI teams to specify infrastructure needs, including model hosting, vector stores, storage, orchestration, and monitoring tools.
- Define and specify performance requirements such as latency, throughput, availability, and resilience for AI services.
- Influence platform roadmaps and identify gaps in infrastructure or tooling that could hinder AI deployment at scale.
- Lead vendor evaluations, perform technical due diligence, and advise on build vs. buy decisions, balancing cost, complexity, and strategic fit.
- Ensure selected AI tools and platforms align with organizational standards, security policies, and enterprise architecture.
- Coordinate with internal AI/ML teams and external vendors to integrate third-party AI solutions, ensuring they meet compliance and security standards.
- Governance, Risk, and Compliance
- Apply enterprise AI governance frameworks, incorporating privacy, security, safety, and ethical considerations.
- Assess vendor risks, including data residency, lock-in, and operational support.
- Collaborate with security, legal, and compliance teams during vendor evaluations and solution design.
- Act as the marketing domain representative in enterprise architecture reviews and AI platform working groups.
- Communicate complex technical solutions effectively to business stakeholders and influence enterprise-wide standards.
- Provide feedback to enterprise teams on evolving standards, platform capabilities, and investment priorities based on marketing needs.
- A bachelor's degree in computer science, software engineering, or a related field is required. A master's degree or higher in a relevant discipline is preferred.
- Enterprise Architecture & Solution Design: Ability to design scalable, secure, and enterprise-aligned AI and MarTech solutions.
- AI & Data Technologies: Knowledge of modern AI solutions, including large language models (LLMs), generative AI, retrieval-augmented generation, recommendation engines, and AI workflow orchestration.
- Cloud & Infrastructure: Familiarity with cloud platforms (Azure, AWS, GCP), cloud services, networking, environment management, and AI-specific infrastructure components like model endpoints, vector stores, and observability tools.
- Integration & Data Management: Experience with system dependencies, API design, data access patterns, integration standards, and data governance.
- Security & Governance: Understanding of enterprise security practices, privacy, compliance, risk assessment, and vendor due diligence related to AI solutions.
- Communication & Stakeholder Management: Strong ability to communicate complex technical concepts to non-technical stakeholders and influence cross-functional teams.
- Project & Requirements Management: Proven capability to translate business needs into technical requirements, architecture blueprints, and implementation plans.
- Vendor & Platform Evaluation: Experience assessing AI vendors, platforms, and performing technical due diligence.
- Certifications (Plus): Certifications in cloud platforms (Azure, AWS, GCP), enterprise architecture frameworks, or AI-related credentials are advantageous.
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