Director of Sales (Senior Living)

Job Description

Job Description

Discover Your Purpose with Us at Heartfields at Easton!

As Director of Sales , you’ll play an essential role in enriching the lives of seniors, creating meaningful connections, and making a difference every single day.

Your Role:

As the Director of Sales , your role includes leading all community sales efforts to achieve occupancy and revenue goals through relationship-building, outreach, and strategic engagement. You’ll connect with prospective residents and families, develop referral networks, and collaborate with the leadership team to deliver an exceptional, resident-centered sales experience while driving business growth.

Position Highlights:

• Status: Full Time
• Schedule: 9:00am–6:00pm; weekends as needed
• Location: On-site – Easton, MD
• Compensation: $70,000 base salary with total compensation target of $105,000 (uncapped commission)
• Relocation Assistance: May consider up to $5k for relocation
• Travel: 20%–30%

Why You'll Love This Community:

Working at HeartFields at Easton offers the opportunity to be part of a warm, resident‑centered community known for its exceptional care, compassionate team culture, and welcoming environment. Reviews consistently describe the staff as friendly, knowledgeable, and genuinely invested in residents’ well‑being, creating a workplace where employees feel valued and proud of the impact they make each day. HeartFields maintains beautifully landscaped grounds, modern amenities, and a vibrant activity program that supports a positive, uplifting atmosphere for both residents and team members. As part of the Five Star Senior Living network, employees also benefit from strong organizational support, a commitment to high‑quality care, and a reputation for excellence recognized by both families and national ratings. All of this makes HeartFields at Easton a rewarding place to grow a career while making meaningful differences in the lives of older adults.

What You’ll Do:

• Execute all facets of the company’s Sales Playbook , including discovery, tours, follow-up, objections, and closing
• Achieve monthly and quarterly move-in and revenue goals by advancing leads through the sales process
• Build, nurture, and maintain referral networks through external outreach, presentations, and business development
• Manage inquiries from all lead sources, providing timely responses and professional follow-up
• Conduct personalized tours and discovery meetings to connect with prospective residents and families
• Maintain accurate CRM data to track leads, activity, and conversion metrics
• Plan and execute community marketing initiatives and sales events to drive qualified leads
• Conduct competitive market analysis and provide actionable insights for pricing and positioning strategies
• Partner with the Executive Director and Regional Sales Leadership to align on marketing, revenue goals, and promotional strategies
• Collaborate with clinical and operations teams to ensure smooth and positive move-in experiences for residents and families
• Prepare and present sales reports, monitor KPIs, and evaluate performance metrics to ensure achievement of occupancy targets
• Represent the community with professionalism, integrity, and compassion in all interactions

Qualifications:

• Bachelor’s degree in Marketing, Business, Public Relations, or related field preferred
• Minimum 2 years of sales and marketing experience, preferably in senior living, healthcare, or a related industry
• Proven record of achieving sales targets and occupancy goals
• Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Experience using CRM systems to manage leads and track performance
• Strong communication, presentation, and relationship-building skills
• Excellent organizational skills with the ability to manage multiple priorities and meet deadlines
• Professional, compassionate approach with a resident- and family-first mindset
• Willingness to work onsite, conduct tours, and attend community and networking events (local travel required)

Why Join Us?

• Enjoy a comprehensive benefits package – medical, dental, vision, PTO, 401(k) and more for eligible positions
• Thrive in a purpose-driven environment that puts residents first
• Join a collaborative, supportive leadership team that values your voice
• Build meaningful connections and create lasting impact for residents and their loved ones

Benefits You’ll Enjoy:

• Competitive wages
• Early access to earned wages before payday!
• Flexible scheduling options with full-time and part-time hours
• Paid time off and Holidays (full-time)
• Comprehensive benefit package including health, dental, vision, life and disability insurances (full-time)
• 401(K) with employer match
• Paid training
• Opportunities for growth and advancement
• Meals and uniforms
• Employee Assistance Program

A bout Seaton Senior Living

Seaton Senior Living, part of the Discovery Senior Living family of companies, is a recognized industry leader in performance, innovation, and lifestyle personalization. As one of the nation’s leading senior living operators, Seaton Senior Living serves nearly 2,000 residents across the Mid Atlantic. Our communities are located throughout the Mid Atlantic—including Pennsylvania, New Jersey, Delaware, Virigina, and Maryland—where we are dedicated to creating exceptional experiences for our residents through operational excellence, personalized care, and a commitment to enriching lives every day.

Equal Opportunity Employer

We are proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. EOE D/V

A Note to Applicants

This job description outlines the general nature and level of responsibilities for this role and is not an exhaustive list of all duties. Qualified individuals with disabilities, as defined by the ADA, must be able to perform the essential job functions with or without reasonable accommodation, as determined on a case-by-case basis.

Agency Policy

We do not accept unsolicited resumes from staffing agencies. Please refrain from contacting hiring managers directly.

Employment Scam Warning

We only post jobs on our official careers site and accept applications through that platform. We do not conduct interviews via text or social media or ask for personal or banking information.