Senior Data Scientist

Senior Data ScientistAs a Senior Data Scientist, you'll solve complex marketing and business challenges—from cross-channel media and customer experience optimization to segmentation, targeting and business strategy—by accessing, integrating, manipulating, mining and modeling a wide array of data sources.ResponsibilitiesTranslating and reframing marketing and business questions into analytical plans.Using distributed computing systems to ingest, access and integrate disparate big data sources.Conducting extensive exploratory analysis to identify relevant insights, useful transformations and analytical applications.Applying quantitative techniques, including statistical and machine learning methods, to uncover latent patterns in the data.Building and testing scalable data pipelines or models for real-time applications.Summarizing, visualizing, communicating and documenting analytic concepts, processes and results for technical and non-technical audiences.Collaborating with internal and external stakeholders to establish clear analytical objectives, approaches and timelines.Sharing knowledge, debating techniques, and conducting research to advance the collective knowledge and skills of our Data Science practice.QualificationsHands-on experience mining data for decision-focused insights.Expertise in statistical and analytical methods, especially regression analysis, causal inference, experimentation and machine learning.Hands-on experience with Python or R and SQL, and with distributed or cloud computing platforms such as Hadoop or GCP. Familiarity with Spark and/or Linux is preferred.Demonstrated interest in applying analytics to marketing problems such as media optimization, customer experience, segmentation and targeting.A self-starter who thrives in a fast-paced, flat organization.Comfort with ambiguity and the judgment to bring structure and process where none yet exists.Familiarity with generative AI tools such as ChatGPT or Google Gemini, and with prompt-based workflows, is a plus, especially for coding, research, ideation and content generation.A Bachelor's or Master's degree in a quantitative field such as statistics, mathematics, econometrics, operations research, data science, computer science, engineering, marketing or social science methods is preferred.