Content Creation Specialist

Content Creation Specialist

The Content Creation Specialist will assist the Manager with in-house organic content creation. We're looking for an enthusiastic creative to be the face and voice behind Michaels' social channels. This individual will create organic content from production to distribution and be experienced in concept pitching, execution, video editing, and be comfortable in front of the camera. The role includes managing outsourced social initiatives for various campaigns. This Team Member will work closely with Influencer Marketing, Communications, Digital/Social, and Store Operations teams to ensure timely program success.

Major Activities

• Develop and execute content for all social channels, including TikTok, Instagram, YouTube, Facebook, and other relevant platforms.
• Plan, schedule, and publish weekly content, ensuring consistency with brand messaging and marketing initiatives.
• Engage with the online community, responding to comments and messages to look out for reshare opportunities.
• Ideate, film, edit, and optimize video content, leveraging viral trends and real-time engagement opportunities.
• Collaborate with social and brand marketing teams to develop content that enhances campaign performance.
• Monitor and analyze weekly social media trends, providing insights and recommendations to the social and influencer teams.
• Design visually compelling graphics for IG Stories, in-feed posts, and other digital formats using graphic design tools.

Other duties as assigned

Minimum Education

• Bachelor's degree, or equivalent experience

Minimum Special Certifications or Technical Skills

• Expertise with social platform mechanics and best practices
• Videography and Photography skills
• Video, photo, and graphic editing skills
• Working knowledge of Microsoft Office applications

Minimum Type of Experience the Job Requires

• 2-4 years marketing experience or a related field
• Retail marketing background

Other

• Ability to organize and execute multiple projects
• Willingness to work under pressure and meet deadlines
• Excellent written & oral communication skills, with an ability to determine appropriate content & style for a diverse group
• Need to be very organized and detail driven
• Have a love for arts, crafts, and making!

Preferred Education

• Bachelor's degree in Journalism, Communication, Marketing, or related field

Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job.

At The Michaels Companies Inc., our purpose is to fuel the joy of creativity and celebration. As the leading destination for creating and celebrating in North America, we operate over 1,300 stores in 49 states and Canada and online at Michaels.com and Michaels.ca. The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise. Founded in 1973 and headquartered in Irving, Texas, Michaels is the best place for all things creative. For more information, please visit

Michaels is an Equal Opportunity Employer. We are here for all Team Members and all customers to create, innovate and be better together.

Michaels is committed to the full inclusion of all qualified individuals. In keeping with this commitment, Michaels will assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the job, and/or to receive all other benefits and privileges of employment, please contact Customer Care at 1-800-642-4235 (1800-MICHAEL).