Senior Director, Strategy

Senior Director, Strategy & Creative Position Type: Fulltime Staff Search Type: External - minimum 7 days Department: 30R003 - Student Success, Outreach & Opportunity Division: 5R0000 - Student Success, Engage & Oppor Position Location: Richmond Campus Driver Classification: Non-Driver FLSA: Exempt Schedule Type: Full Time (37.5 hrs per week or more) Additional Schedule Details: May require occasional evening or weekend work for enrollment events or major digital campaigns. Posted Salary Grade: Exempt - G26 Retirement: KTRS Contact Person: Brandi Stocker Job Summary The Senior Director of Strategy & Creative provides senior‑level strategic and operational leadership for the Office of Marketing & Communications’ integrated marketing strategy, content development, and creative production functions. Reporting to the Executive Director, Marketing Strategy, this position leads the Strategy & Creative team—a single integrated function that combines marketing strategy, content, design, video, photography, and digital experience. The Senior Director is responsible for the development and execution of EKU’s institutional marketing campaigns, brand creative strategy, and cross‑channel messaging, ensuring all output is strategically aligned, creatively excellent, and measurably effective. Minimum Qualifications Education: Bachelor’s degree in Marketing, Communications, Advertising, or related field required. Master’s degree strongly preferred. Experience: 8–10 years progressive experience in marketing strategy, brand management, or integrated marketing leadership, with at least 3–4 years in a senior role. Experience in higher education, complex institutional environments, or agency leadership strongly preferred. Demonstrated success leading large integrated marketing campaigns and managing creative teams. Job Duties 35% – Sets strategic direction for EKU’s institutional marketing campaigns across all channels, leads development of integrated marketing plans that align with enrollment goals, brand strategy, and communication priorities, oversees analysis, ensures data‑driven, measurable, and continuous improvement, manages agency relationships and vendor contracts. 30% – Provides senior creative direction for brand campaigns, institutional identity, and all major creative outputs; partners with Brand Management & Project Operations to maintain and evolve brand standards; champions the brand framework; oversees production of signature creative works. 20% – Directly supervises the Associate Director of Digital Experience & Creative and senior strategy/content staff; provides mentorship, performance management, and professional development; builds high‑performing team culture; manages staffing and resources. 10% – Serves as senior institutional partner to Enrollment Management, Academic Affairs, Student Success, and other divisions requiring marketing and communications support; collaborates with VP/CMO, VP-Level Hub, and Executive & Strategic Communications on major campaigns. 5% – Establishes and maintains team‑wide workflows, quality standards, and production processes; performs other duties as assigned. Other Information Sponsorship: This position is not eligible for visa sponsorship. Funding Source: Institutional Open Until Filled: Yes EEO Statement Eastern Kentucky University is an Equal Opportunity employer and educational institution and does not discriminate on the basis of age (40 and over), race, color, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, ethnicity, disability, national origin, veteran status, or genetic information in the admission to, or participation in, any educational program or activity (e.g., athletics, academics and housing) which it conducts or any employment policy or practice. Background Check Statement Offers of employment are contingent upon a satisfactory background check. #J-18808-Ljbffr The Chronicle Of Higher Education, Inc.