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SEO & AI Search Manager

$86.4k - $129.6k

Schneider Electric

We are seeking an experienced SEO & AI Search Manager to lead organic search and AI discovery strategy across EnergySage, Qmerit, and EV Connect. This role will drive visibility, traffic, leads, and brand authority across traditional search engines and emerging AI platforms, including Google, ChatGPT, Perplexity, and other AI-powered search experiences. Working cross-functionally with content, product, engineering, analytics, PR, and marketing teams, you will shape how our brands are discovered, understood, and cited across the evolving search landscape. What will you do? Develop and execute SEO, AEO, and GEO strategies across three brands and multiple B2C and B2B audiences. Identify high-value keywords, topics, questions, entities, and customer journeys to grow organic visibility and qualified leads. Optimize websites and content for traditional search and AI-powered discovery, including Google AI Overviews, AI Mode, ChatGPT, and Perplexity. Collaborate with engineering to implement technical SEO improvements and resolve website issues impacting search engine and AI visibility. Partner with content and subject-matter experts to develop authoritative, search-optimized content and identify opportunities for original research, data, tools, and other citation-worthy assets. Monitor how our brands, products, experts, and content appear across search engines and AI platforms and develop strategies to increase visibility, citations, and brand authority. Conduct competitive, keyword, SERP, and AI visibility analysis to identify growth opportunities. Establish SEO and AI search measurement frameworks, dashboards, and KPIs including traffic, rankings, share of voice, leads, conversions, AI visibility, citations, and referrals. Collaborate with engineering, product, content, PR, and marketing teams to prioritize and implement SEO opportunities. Stay current on search algorithm updates, AI search developments, and evolving consumer search behavior. 3–5+ years of hands‑on SEO experience with a demonstrated track record of driving organic traffic, leads, or revenue. Strong expertise in technical SEO, content SEO, keyword research, search intent, site architecture, internal linking, and structured data. Experience developing SEO strategies across multiple websites, brands, audiences, or product categories. Working knowledge of AEO, GEO, and AI search, including how AI platforms discover, evaluate, summarize, and cite content. Experience monitoring or measuring brand visibility across AI platforms such as ChatGPT, Google AI Overviews/AI Mode, or Perplexity. Strong analytical skills and proficiency with tools such as Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, or similar platforms. Experience working in content management systems (CMS). Experience with Storyblok and/or WordPress is a plus. Experience working cross‑functionally with content, engineering, product, analytics, and marketing teams. Hands‑on experience using AI tools such as ChatGPT, Claude, Gemini, or Copilot for research, analysis, and content optimization. Excellent communication skills and the ability to translate complex SEO concepts into clear business recommendations. Experience in energy, electrification, EVs, SaaS, marketplaces, home services, or other high‑consideration categories is a plus. Bachelor's degree or equivalent experience. What's in it for me? Own the search strategy for three growing brands at the intersection of clean energy, electrification, and EV charging. Shape how our brands compete in the rapidly evolving world of AI‑powered search and discovery. Work cross‑functionally with marketing, product, engineering, content, analytics, and PR teams. Have a direct impact on organic growth, qualified leads, brand authority, and business performance. Help define the next generation of how consumers and businesses discover and evaluate electrification solutions. About our brands: EnergySage helps consumers shop for and transition to clean energy and energy‑saving technologies, including solar, home batteries, EV charging, and electricity plans. Its marketplace connects consumers with qualified providers and helps them compare their options and supports them through installation. Qmerit simplifies EV charger installation and electrical projects for residential and commercial customers through a network of certified electricians and qualified contractors. Its services include EV charging, electrical upgrades, and infrastructure projects for homes, businesses, fleets, workplaces, multifamily properties, and commercial facilities. EVConnect provides EV charging software, hardware, and services for businesses, charge point operators, fleets, utilities, multifamily properties, workplaces, retailers, hospitality organizations, and other commercial customers. Its platform includes charging management, monitoring, payments, monetization, integrations, load management, hardware procurement, installation, and support. At Schneider, we believe that every employee is a talent who deserves equal opportunities. This means you matter. Every individual needs to feel valued, supported, and treated fairly to do their best work. Our Total Rewards is our way of saying: “We see you. We value you”. It’s more than just pay and benefits‑it’s a meaningful investment in you. It is designed for you to perform, grow, feel safe, and elevate your potential to shine as an impact maker. For this U.S. based position, the expected pay range is USD 86,400 - USD 129,600 per year. This pay range includes base pay and short‑term incentives. The compensation range for this full‑time position applies to candidates located within the United States. Our pay ranges are determined by reviewing roles of similar responsibility and level. Within the pay range, individual pay is determined by several factors including performance, knowledge, job‑related skills, experience, and relevant education or training. Schneider Electric is there when it matters most to you Care for Yourself and Your Family: We ensure you feel secure with benefits that help you and your family thrive: medical (with member reward points), dental, vision, and basic life insurance, Benefit Bucks, flexible work arrangements, paid family leaves, well‑being programs, 12 holidays per year, and 15 days of paid time off per year. Invest and Plan Your Future: We help you plan and invest for the future with competitive pay and programs including base salary, incentives, company share ownership, and 401(k) with match. Grow Your Skills and Career: We support development through performance discussions, global opportunities, the Schneider Career Hub, and learning platforms like Coursera. Team Up in the Workplace: We encourage collaboration, recognition, sharing your voice, and an inclusive workplace. Support Your Community: We make a difference through volunteer leave, programs with the Schneider Electric Foundation, youth education initiatives, and military leave benefits. Looking to make an IMPACT with your career? When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – starts with us. IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world. We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one. Become an IMPACT Maker with Schneider Electric – apply today! €40 billion global revenue +9% organic growth 150 000+ employees in 100+ countries You must submit an online application to be considered for any position with us. This position will be posted until filled. If you believe this job posting is not compliant with applicable state pay transparency laws in the U.S., please notify the Company as soon as possible upon discovery by completing this form Job Posting Compliance Form. Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and ‘inclusion’ is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do. You can find out more about our Trust Charter here. Schneider Electricis an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct. #J-18808-Ljbffr

Vacancy posted 2 days ago
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