Director of Marketing & Sales

Job Description

Job Description

Benefits:

• Dental insurance
• Health insurance
• Vision insurance
• Wellness resources

???? About the Role

We are seeking a dynamic, brand-driven Director of Marketing & Sales to lead the growth of our Nutrition Nest , a flagship wellness destination integrating functional medicine, premium retail, experiential dining, and longevity-focused services .

This role combines luxury hospitality marketing excellence with strong sales leadership , responsible for building brand awareness, driving revenue, and delivering a world-class guest acquisition and retention strategy.

???? Key Responsibilities

1. Brand Strategy & Positioning (Luxury Wellness Focus)

• Develop and execute a premium brand strategy aligned with a luxury wellness experience 
• Position the Nutrition Center as a destination for longevity, nutrition, and lifestyle transformation  
• Oversee storytelling, content, and visual identity across all channels 

2. Revenue & Sales Leadership (CORE COMPONENT)

• Own top-line revenue growth across: 
  
  
  
  • Retail (organic products, supplements) 
• 
  
  • Experiential dining & grab-and-go 
• 
  
  • Wellness programs, memberships, and consultations 
• Build and lead a sales strategy , including: 
  
  
  
  • In-store conversion optimization 
• 
  
  • Membership and subscription models 
• 
  
  • Corporate wellness partnerships 
• 
  
  • Local and regional B2B outreach 
• Establish sales KPIs (conversion rate, average ticket size, customer lifetime value, membership growth) 
• Partner with operations to ensure seamless sales-to-service experience  

3. Pre-Opening & Launch Marketing

• Lead go-to-market strategy for Nutrition Nest opening 
• Drive pre-launch buzz, influencer engagement, and community activation  
• Execute launch campaigns, events, and partnerships to achieve strong opening revenue targets  

4. Digital & Performance Marketing

• Own all digital channels : website, SEO, paid media, CRM, email, and social 
• Drive customer acquisition and retention using data-driven strategies 
• Manage agency partners and internal teams to optimize ROI 

5. Guest Experience & Journey Optimization

• Design a luxury guest journey from discovery → visit → repeat engagement 
• Collaborate with operations to ensure brand consistency and premium experience delivery  
• Implement loyalty and referral programs 

6. Partnerships & Community Building

• Build strategic relationships with: 
  
  
  
  • Wellness practitioners and clinics 
  • Fitness studios and luxury lifestyle brands 
  • Corporate clients and local businesses 

• Drive events, workshops, and experiential marketing initiatives  

7. Team Leadership & Budget Management

• Build and lead a high-performing marketing and sales team  
• Manage marketing budgets, ROI tracking, and reporting  
• Present performance insights and growth strategies to leadership 

???? Key Performance Indicators (KPIs)

• Monthly and annual revenue growth  
• Customer acquisition cost (CAC) vs lifetime value (LTV) 
• Conversion rates (foot traffic → purchase) 
• Average ticket size and membership sales  
• Digital performance (ROAS, engagement, retention) 
• Brand awareness and community engagement 

???? Qualifications

• 8–12+ years in marketing and sales leadership , preferably in: 
  
  
  
• Luxury hospitality 
• Wellness, fitness, or lifestyle brands 
• Premium retail or experiential concepts 
• Proven track record of driving revenue growth and brand positioning  
• Experience with pre-opening or launching new concepts (highly preferred) 
• Strong understanding of digital marketing and performance analytics  
• Exceptional leadership, communication, and strategic thinking skills