Marketing Coordinator

DESCRIPTION:The Marketing Coordinator – Marketing Operations & Events supports day-to-day execution of Dynatect marketing programs, with an emphasis on trade shows, CRM and campaign data, marketing logistics, asset management, and multi-channel marketing activities. The coordinator works with internal teams, vendors, and event partners to keep work organized, accurate, and on schedulePrimary ResponsibilitiesTrade Shows & Field Sales SupportCoordinate assigned trade shows from planning through post-event closeout using documented timelines, checklists, budgets, and status updates.Manage exhibitor portals, registrations, lodging, service orders, shipping documentation, and vendor communications[JM1] .Coordinate sales team and trade show support materials[JM2] including product samples and literature.Provide on-site event support, including setup coordination, inventory and demo readiness, staff support, and post-show wrap-up.Compile post-show results, including leads, engagement, costs, feedback, and follow-up actions.Track and reconcile event expenses against approved budgets and maintain required documentation.CRM, Campaign & Marketing Leads OperationsPrepare, standardize, import, and quality-check lead and campaign-member data according to established CRM requirements.Route leads and follow-up information to the appropriate sales contacts and helps monitor completion of agreed handoffs.Maintain campaign records, naming conventions, source and UTM information, statuses and supporting documentation.Perform data conditioning, duplicate review, list cleanup, and record updates with strong attention to accuracy and privacy requirements.Assist with marketing automation execution and testing, including asset, link, form, approvals, and documentation checks; escalate unexpected system behavior.Marketing Project Coordination & Production SupportMaintain project trackers, calendars, intake details, approvals, due dates, and status updates for assigned marketing work.Coordinate production and distribution of brochures, sell sheets, advertisements, signage, presentations, email assets, and other sales-support materials.Prepare or adapt on-brand materials using approved templates and perform proofreading and preflight checks.Coordinate project input with internal stakeholders, regional teams, agencies, printers, and other vendorsGather and organize technical and application information from subject-matter experts, for marketing and sales-support materialsFollow established brand, file-naming, version-control, accessibility, and approval practices.Content, Social, Email & Website ExecutionSupport the content calendar by drafting or adapting short form copy and coordinating approved visuals for social media, email, website, and internal communications.Schedule or publish approved content and complete final checks for links, formatting, captions, audience, and brand consistency.Complete routine website and landing-page updates in WordPress or a similar CMS, including document replacements and basic content hygiene.Lead employee newsletter development and production, including content, submissions, approvals, and on-time production.Collect campaign results and organize them for review by the Senior Marketing Manager; identify irregularities or incomplete tracking for follow-up.Marketing Asset, Sample & Inventory ManagementMaintain organized libraries of approved marketing assets using established naming and folder conventions.Fulfill sales and internal requests for samples, literature, images, logos, PDFs, and other marketing materials.Monitor inventory of samples, literature, promotional items, and trade show demos; recommend replenishment or retirement of outdated items.Coordinate product photography or video logistics as assigned, including samples, shot lists, scheduling, and file intakeProcess Discipline & Continuous ImprovementMaintain work instructions, checklists, templates, and lessons learned for repeatable marketing activities.Identify and recommend practical process improvements that reduce rework, improve data quality, clarify ownership, or improve timeliness.Take ownership of assigned work, seek needed information early, communicate progress and obstacles, and close the loop on commitments.Balance recurring operational work with changing priorities while maintaining accuracy and service to internal and external customers.Secondary ResponsibilitiesProvide cross-coverage for routine marketing activities and support department priorities as assigned by the Senior Marketing Manager.Learn Dynatect product families, applications, markets, and terminology sufficiently to coordinate accurate materials and requests.Follow company policies for confidential information, customer and prospect data, intellectual property, brand assets, and safe work practices.Perform other duties as assigned.Supervisory ResponsibilitiesNone.Knowledge, Skills, and AbilitiesEssentialBachelor's degree in marketing, communications, business, event management, or a related field, or equivalent relevant experience.Demonstrated ability to organize multiple projects, deadlines, files, vendors, and stakeholders with dependable follow-through.Strong written and verbal communication, proofreading, data-entry accuracy, and attention to detail.Working proficiency with Microsoft 365, including Outlook, Word, Excel, PowerPoint, Teams, and shared file environments.Basic capability in Adobe Creative Cloud and Canva to update templates, resize or prepare images, and produce straightforward marketing materials.Comfort working independently with moderate oversight, asking focused questions, documenting work, and escalating risks before deadlines are missed.Valid driver's license and willingness and ability to travel to support approximately 4-5 trade shows or events per year, including occasional early mornings, evenings, or schedule adjustments associated with event setup, operation, and teardown.Ability to occasionally lift, carry, and handle materials up to 25 pounds unassisted; team lifting is expected for heavy, awkward, or reaching-position items.PREFERRED SKILLS & QUALIFICATIONSAt least 2 years of experience in marketing coordination, events, sales support, project coordination, or a comparable role; B2B manufacturing or technical-product experience is strongly valued.Experience coordinating trade shows through exhibitor portals or service providers such as Freeman or GES.Experience with CRM and marketing technology; familiarity with Salesforce, campaign management, lead imports, email marketing, or marketing automation is preferred.Experience with WordPress, email marketing tools, social scheduling platforms, GA4 or campaign reporting, and basic HTML.Experience using Adobe InDesign, Illustrator, Photoshop, and Premiere ProExperience managing digital assets, product samples, literature inventory, shipping, or event logistics.Familiarity with responsible use of generative AI tools for drafting, image cleanup, research support, or repetitive-work assistance while preserving review, confidentiality, and brand standards.REQUIRED EXPERIENCE:Bachelor’s degree in Marketing or related field experience preferred.Strong written and verbal communications both internally and externally are critical to the success of this position.Must have strong attention to detail.Experience with graphic design and video editing software (preferred platforms include: Adobe Photoshop, InDesign, Illustrator, and Premiere)Ability to effectively utilize windows-based office software including Excel, Word and Power Point.Be willing to learn a very diverse portfolio of industrial protection products and applications.Be willing to work independently with moderate oversight.Flexible and excited about working on a variety of projects and learning new skills.Coordinate multiple tasks under a variety of time and financial constraints.Proactively seek opportunities for improvements and implement change initiatives with enthusiasm.Demonstrate a sense of ownership and commitment to the business and customer interests.Must possess and maintain a valid driver’s license.Ability to travel as needed to support trade shows (typically 1-3 times per year). #J-18808-Ljbffr