Director, Marketing | TB Rays
ASM Global
- # Director, Marketing | TB RaysApply: Tampa, FL: Full time: Posted Today: R100125963**ABOUT LEGENDS GLOBAL**Legends Global is the premier partner to the world’s greatest live events, venues, and brands. We deliver a fully integrated suite of premium services through a white-label model that keeps our partners front and center — from feasibility and project development to sales, partnerships, hospitality, merchandise, venue management, and world-class content and booking.With a global network of more than 450 venues, hosting 20,000 events and welcoming 165 million guests annually, Legends Global brings unmatched scale, expertise, and connectivity to help our partners grow. The Legends Global Way guides how we operate: Align, Scale, Connect, Team, Win — shared success, repeatable systems, connected solutions, unstoppable teams, and wins that are earned every day.*About the Role*The Director of Marketing serves as the strategic architect and revenue catalyst for the Tampa Bay Rays stadium project, leading comprehensive marketing initiatives that drive premium seating sales, ticket revenue, and fan engagement throughout the multi-year construction phase and 2029 opening. This role demands strategic vision and tactical execution—developing go-to-market strategies for premium seats while delivering high-impact campaigns that convert prospects. Reports directly to Senior Vice President.*About the Project/Venue*The Tampa Bay Rays are developing a state-of-the-art ballpark at Hillsborough College in Tampa’s Westshore district, targeting a 2029 opening. This public-private partnership anchors the Champions Quarter mixed-use district. With 11,500 premium seats designed to set new MLB benchmarks, Legends Global seeks exceptional leaders to drive this transformational project. **WHAT YOU’LL DO (KEY RESPONSIBILITIES & OUTCOMES)****Revenue Marketing & Go-To-Market Strategy*** Develop and execute comprehensive go-to-market strategies for new premium seats and season tickets to drive lead generation goals across a multi-year pre-opening sales cycle* Develop integrated digital and traditional lead generation programs that move prospects through the full funnel, from awareness to deposit, and ultimately convert through 1:1 outreach from the sales team* Partner with VP of Sales & Service and Director of Ticket Sales, aligning campaigns with sales priorities and conversion tracking* Establish and manage performance metrics (CPL, MQL, SQL, conversion rates, ROI), measuring marketing’s revenue impact and optimizing budget allocation based on data-driven insights* Leverage the Experience Center as a central engagement and conversion driver within the overall marketing strategy**Digital Marketing & Campaign Execution*** Oversee creation and optimization of dynamic omni-channel campaigns: targeting, segmentation, content strategy, performance analysis* Lead digital advertising strategy across paid search, social media, programmatic display, video platforms driving awareness and leads* Collaborate with Analytics team leveraging segmentation insights ensuring messages reach right prospects at right time* Execute A/B testing protocols optimizing subject lines, messaging, creative, calls-to-action* Develop multi-year content strategies telling compelling stories about the venue vision and transformational experience* Manage marketing technology stack: email platforms, CRM integration, analytics tools* Create compelling video, virtual tours, renderings, and interactive experiences bringing vision to life* Execute B2B and B2C marketing for complex, high-consideration purchases**Client Partnership and Collaboration*** Partner with Rays marketing team to ensure comprehensive brand and messaging alignment across all channels and platforms* Collaborate with Rays community relations team on community engagements, elevating ways to highlight the new stadium through onsite activations with measurable results* Familiarity with MLB digital rights landscape a plus**Fan Engagement*** Craft messaging strategies honoring Tampa Bay baseball heritage while generating excitement for transformational new chapter* Develop fan communication programs celebrating Rays history while building anticipation for 2029 opening* Design cultivation campaigns introducing prospects to premium experience* Create differentiated messaging for audience segments: longtime fans, new residents, corporate partners, social/entertainment buyers* Develop special event marketing for experience center, groundbreaking, construction milestones**Traditional Marketing & Brand Integration*** Execute paid media strategy across TV, radio, print, outdoor maximizing reach and frequency with Tampa Bay audiences* Oversee asset management of paid media* Integrate sponsor activations and partner marketing creating win-win opportunities**Performance Measurement*** Establish comprehensive monthly, quarterly and annual reporting frameworks tracking lead generation, conversion rates, revenue attribution across channels* Conduct regular campaign post-mortems identifying learnings and applying insights* Stay current on MLB marketing trends, digital innovations, venue marketing best practices* Foster culture of testing, learning, and continuous optimization**Marketing Team Management & Coaching*** Lead, coach, and develop team of Marketing Coordinators* Conduct daily team meetings to review priorities, share best practices, draw connection to the sales team and maintain high energy and momentum* Provide hands-on coaching on brand alignment, campaign reporting and optimization; elevating marketing insights and creating recommendations* Hold team accountable content reviews and deadlines* Foster a creative, supportive environment**WHAT YOU BRING (QUALIFICATIONS & EXPERIENCE)****Experience & Education*** Bachelor’s degree in Marketing, Communications, Business, or related field required* 7-10 years progressive marketing experience with demonstrated success in revenue-generating roles* MLB, professional sports, or live entertainment experience preferred, particularly with pre-opening or major venue initiatives* Track record developing and executing integrated campaigns achieving measurable business results* Previous involvement with venue transformations, stadium openings, or major launches highly valued**Technical Competencies*** Expert proficiency in digital marketing platforms (Salesforce Marketing Cloud, HubSpot, or similar)* Advanced email marketing knowledge: best practices, segmentation, deliverability, automation* Strong capabilities in digital advertising: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, programmatic* Proficiency in analytics tools (Google Analytics, Adobe Analytics) deriving actionable insights* Working knowledge of CRM systems (preferably Salesforce) and sports ticketing platforms* Competency in creative tools (Adobe Creative Suite) for review and direction* Proficiency in AI tools and platforms to generate content and inform strategy* Advanced Microsoft Office skills (Excel, PowerPoint)**Strategic & Analytical Skills*** Data-driven marketing approach with commitment to ROI optimization* Strong executive presence and client presentation skills* Strong business acumen connecting marketing activities to revenue outcomes* Experience developing audience segmentation models and personas for sports contexts* Sophisticated understanding of lead generation metrics, funnel optimization, attribution modeling* Ability balancing brand-building with direct-response tactics in extended sales cycles**Personal Attributes*** Passion for MLB with appreciation for fan experience and the Tampa Bay community* Creative problem solver bringing innovative ideas grounded in data* Energized by collaboration and constructive feedback* Adaptable and resilient in fast-paced, high-visibility projects* Ability selling vision and generating excitement for future venue while managing extended timelines **Success Metrics***Within 12-18 months:* * Generate qualified lead volume enabling sales team to meet/exceed revenue targets for new premium seats* Achieve defined conversion rate benchmarks demonstrating marketing effectiveness* Deliver positive ROI across all paid marketing channels* Build high-performing marketing team capable of scaling to support 2029 opening* Establish Tampa Bay Rays stadium marketing as best-in-class example in MLB **WORK ENVIRONMENT & TRAVEL*** Role requires regular on-site presence to support project launch, client partnership, team leadership, and venue-related activity.* Ability to work both traditional and non-traditional hours, including nights, weekends, holidays, and event-based schedules as business needs require.* Travel may be required for meetings, training, client engagement, industry events, and Legends Global business needs.Legends Global has assembled the most powerful network in sports, live entertainment, and venues — not just the collection of venues and partners, but the people behind them. You’ll work alongside exceptional talent, collaborate with experienced leaders and subject matter experts, and contribute to projects that set the standard for excellence across sports, entertainment, hospitality, and live experiences. Every win here is earned, not assumed — if you’re driven by growth and delivering innovative solutions, you’ll thrive here at Legends Global. **COMPENSATION**Competitive pay, commensurate with experience, skills, and qualifications. This role may also be eligible for an incentive. Legends Global offers a competitive total rewards package, including medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.**DEPARTMENT**Legends Global Sales**REPORTS TO**SVP, Project Lead
- J-18808-Ljbffr ASM Global
Vacancy posted 11 hours ago
Similar jobs that could be interesting for youBased on the Director, Marketing | TB Rays in Tampa, FL vacancy
- ...earned every day.About the RoleThe Manager, Marketing will be an integral member of the team... ...engage with and support the new Tampa Bay Rays Ballpark. We are looking for a self-... ...and frequently communicate with the Senior Director, Marketing & Strategy on projects and concepts...SuggestedNight shift
- ## Director, Partnership Sales | TB RaysApply: Tampa, FL: Full time: Posted Today: R100125545**ABOUT LEGENDS... ...on a regular basis to increase market awareness of new opportunities and solicit... ...About the Project/Venue***The Tampa Bay Rays are developing a state-of-the-art...SuggestedFull timeTemporary workFlexible hoursNight shift
- ...strategic partnership processes that drive significant revenue growth for the Tampa Bay Rays' new stadium project. This individual will oversee strategic planning and go-to-market efforts, and play a critical role in securing transformational, multi-year corporate partnerships...SuggestedFor contractorsWork at officeWorldwide
- ## Manager, Insights & Analytics | TB RaysApply: Tampa, FL: Full time: Posted Today: R1... ...actionable insights across the Tampa Bay Rays project. This role owns the data foundation... ...revenue across ticket sales, sponsorship, and marketing.The Manager partners with Sponsorship,...SuggestedFull timeNight shift
$215k - $300k
Job TitleDistrict Modality Sales Leader, Diagnostic X-ray (Southeast)Job DescriptionDistrict Modality Sales Leader, Diagnostic X-ray... ...individualized plans for each Imaging Account Manager (IAM) to maximize market visibility, share, and revenue growth. This role requires...SuggestedFull timeWork at officeImmediate startWork visaRelocation package3 days per weekPhilips
Tampa, FL3 days ago- ...Legends Global in Tampa Bay is seeking a Director of Marketing to lead revenue-forward marketing for the new Tampa Bay Rays stadium project, driving premium seating sales, ticket revenue, and fan engagement during construction and opening in 2029. You will own GTM strategies...
Legends Global
Tampa, FL3 days ago - ...this is where you belong.ABOUT THE ROLEThe Director, Premium Client Services will be... ...ticketing, and suites for the Tampa Bay Rays' new stadium project. This individual will... ...the ongoing function of the sales center, marketing campaigns, website, brochure, etcKey role...Night shift
$212.5k - $272.5k
...where new ideas are encouraged and everyone is a stakeholder.What you’ll be responsible for: Reporting to the Global Head of Capital Markets, you are a capital markets specialist to drive USDC adoption across the repo and swap dealer ecosystem. This role will focus on...Permanent employmentFlexible hoursCircle
Tampa, FL3 days ago$140k - $198.45k
Associate Director, Global Product MarketingLocation: Morristown, NJJoin Lonza's Capsugel Dosage Forms Solutions (DFS) business and help... ...of nutraceutical innovation. As Associate Director, Product Marketing, you will lead global product marketing strategy and go-to-...Full timeTemporary workRemote work3 days per weekLonza
Tampa, FL1 day ago- Feeding Tampa Bay is seeking a Director, Brand / Product Marketing to lead brand and product marketing strategies. You will partner with the Senior Director of Marketing to evolve the organization’s reputation from a food bank to a mission-driven, people-centered brand....
$91.4k - $97.07k
Description Position Title: Director, Brand / Product Marketing Reports to: Senior Director Marketing & Communications Department: Marketing & Communications Location: Causeway Center Classification: Mostly Onsite or Hybrid 2x per week Core Hours: 8:00a - 4:00p Status:...- Guidewell Emergency Doctors is seeking a CT/X-ray Technologist to perform diagnostic imaging with CT and radiography, ensuring high-quality images and strict adherence to safety protocols. This role requires proactive communication with patients and providers, participation...Local area
- ...seeking a dedicated Basic Machine Operator to join our Urgent Care team. You will assist providers with patient exams, procedures, and x-ray/imaging services, manage EMR, and support front and back-office duties. Required BLS and Florida Basic Machine Operator license, high...Full timeShift work
- ...Director of Marketing- Tampa, FL (Corporate Office) Here We GROW Again! Are you a potential Director of Marketing and ready to leave average in the past? Be a part of one of the greatest growth stories ever told in the fitness industry. With 95+ locations currently...Temporary workWork at office
Crunch Fitness
Tampa, FL4 days ago - ...Director of Marketing Tampa, FL Director of Marketing, Logistics (Trucking, Brokerage, Leasing) Build and lead AFC's marketing function to drive qualified pipeline and revenue across our trucking, brokerage, and leasing business lines. This is a foundational leadership...
AFC Transport
Tampa, FL3 days ago $175k - $220k
...nerve function an expected standard of care. We aim to lead the markets we serve by always requiring the solutions we offer patients... ...objectively target advancements in standards of care.Job Summary of the Director, Market DevelopmentThe Director, Market Development reports...Remote workFlexible hoursShift workAxoGen
Tampa, FL4 days ago- ...Join to apply for the Marketing Communications Manager role at GTE Financial Join to apply for the Marketing Communications Manager role... ...0 2 days ago Clearwater, FL $95,000.00-$105,000.00 1 week ago Director, Brand Activation & Field Marketing Tampa, FL $100,000.00-$115...Full timeContract workWork at officeRemote workMonday to FridayFlexible hours
GTE Financial
Tampa, FL3 days ago - ...Delegation of Authority As Human Resources Director you are delegated the administrative... ...Arrange for pre‑employment tests, physicals, X‑rays, HBV vaccinations, etc., as outlined in... ...programs as scheduled (e.g., OSHA, TB, HIPAA, Abuse Prevention, etc.). Ensure...Contract workWork at officeLocal areaWeekend work
Woodbridge Care Center
Tampa, FL4 days ago $118k - $227k
...360 and others. If you're as passionate about your future as we are, join our team.KPMG is currentlyseeking an Associate Director, Events Marketing, Tax & Legal Buyer to join our Clientsand Markets organization.Responsibilities:Serve as the dedicated event marketing subject...H1bLocal areaKPMG
Tampa, FL2 days ago- The OpportunityAs an expansion hire, this Senior Marketing Strategy Director role sits at the intersection of B2B marketing strategy, digital advertising, demand generation, and executive client advisory. Partnering with the sales team during late-stage deal cycles, you...Full timeWork at office
Naviga Recruiting & Executive Search
Tampa, FL3 days ago - ...Job Description Job Description We're hiring: Director of Marketing AFC is looking for a Director of Marketing to build and lead our marketing function across trucking, brokerage, and leasing. We are building a different kind of logistics company. AFC is highly...
AFC Companies
Tampa, FL23 days ago - Legends Global seeks a strategic Director of Marketing to drive revenue for the Tampa Bay Rays stadium project, leading comprehensive campaigns for premium seating, season tickets, and fan engagement during pre-opening and beyond. You will oversee digital, traditional,...
- Director Of Institutional Marketing & Communications Strategy R0011106 Tampa Position Details The Director of Institutional Marketing & Communications Strategy serves as a senior communications leader responsible for advancing the University's visibility, reputation, brand...Temporary workSummer workMonday to FridayMonday to ThursdayFlexible hours
- Opportunity Summary Director, Marketing and Demand Generation, will lead all marketing activity and revenue outcomes across (2) sister companies: SP6 and ASCERA. These companies operate in the cybersecurity and cyber compliance services and software domains, respectively...Work at office
- March of Dimes seeks an Executive Director, Market Impact to lead a national portfolio from a Tampa-based remote role. You will guide strategy, planning, and operations to advance maternal and child health, grow donor revenue, and strengthen partnerships. You will manage...Remote job
- ...request the appropriate accommodation by visiting the following our Accessibility Accomodation for Applicants page. Executive Director, Market Impact (Remote in Tampa, FL) Posted on September 29, 2026 Locations Showing 1 location Tampa, FL - Remote Tampa, FL, USA Remote...Remote jobFull timeLocal area
- March of Dimes is seeking an Executive Director of Market Impact to lead a designated market with responsibility for strategy, donor stewardship, and revenue growth. You will build partnerships, mobilize supporters, and manage budgets while expanding impact in maternal...
- A financial services provider in Tampa is seeking a Marketing Communications Manager to lead enterprise communications and social media strategies. This role requires expertise in content creation across multiple platforms while managing marketing assets and reports. Ideal...
$100k - $125k
...NASDAQ) is experiencing a steady rate of growth and is looking for proven leaders to drive results. Position summary: BBSI Market Development Managers (“MDM”) must be world-class Sales Leaders who embody the BBSI brand. The MDM will grow top line revenue by...Full timeLocal areaFlexible hoursBBSI
Tampa, FL5 days ago- ...HYBRID in TAMPA. Candidates outside of Tampa will not be reviewed. The Manager of Marketing leads the execution of integrated marketing campaigns that drive brand awareness, customer engagement, and pipeline growth for our EHR solutions. This role manages multi-channel...
Confidential Jobs
Tampa, FL5 days ago
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Director, Marketing | TB Rays. Be the first to apply!
Related searches
- director of marketing and business development Tampa, FL
- media marketing manager Tampa, FL
- sr marketing manager Tampa, FL
- director channel marketing Tampa, FL
- marketing officer Tampa, FL
- director marketing services Tampa, FL
- director marketing strategy Tampa, FL
- senior marketing account manager Tampa, FL
- director growth marketing Tampa, FL
- global marketing director Tampa, FL