Part-Time PR Consultant
$3,000 per monthPart-time
Apothekary
Objectives
Deliver one major placement per month tied to brand story, founder (Shizu), or a hero product ( Blue Burn , Wine Down , Take the Edge Off ).
- Weekly pitching cadence - target 5 personalized pitches to a curated media list each week (not mass blasts).
- Manage weekly product sampling/mailers to press, podcast hosts, and media-adjacent tastemakers.
- Build and maintain an editorial calendar around seasonal wellness moments ( Dry January , New Year resets , summer wellness, holiday gifting).
- Maintain and grow relationships with tier-1/tier-2 wellness, lifestyle, and beauty press.
- Source founder byline opportunities, award submissions, and "best of" roundup placements.
- Monthly reporting: placements secured, impressions/UVM, sentiment, share of voice vs. competitors.
- Flag any coverage or quotes that risk disease-claim language before it runs.
- Reporting on misses, not just wins. Pitches sent, response rate, reasons for passes.
- Package every placement for reuse: pull quote, logo asset, and link delivered to the content team within 48 hours for site press bar, paid whitelisting, and creator briefs.
Requirements
- 3–5+ years consumer PR with a proven earned-media portfolio (not just agency management), ideally in wellness/beauty/CPG or supplements.
- Active, current relationships with tier-1/tier-2 wellness/lifestyle/beauty press, podcast hosts, and "best of"/gift guide/awards cycles.
- Strong personalized pitch writing, editorial calendar planning, and founder byline development.
- Working knowledge of FDA/DSHEA structure-function claim rules , with ability to flag disease-claim risk in coverage before it runs.
- Remote work opportunity, but LA or NYC based (or strong LA/NYC media relationships) preferred.
Benefits
- Monthly retainer $3,000 .
- Monthly product stipend.
Vacancy posted 2 days ago
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