Marketing Specialist-LTE

Overview We are seeking additional full‑time temporary support for our Marketing team! This temporary Marketing & Communications Specialist‑LTE will maintain continuity of core MarCom operations (social channel management, social content creation, eCommerce copywriting, monitoring and response) during a leave of absence and ensure that high‑visibility initiatives stay on track. Start: Mid‑June (or ASAP) End: End of September/Early October Shift: 1st shift hours Monday‑Friday Candidates must live within 60 miles of Madison, WI and expect to be onsite a few times a month. Responsibilities Social Channel Management & Community Engagement Oversee day‑to‑day management of all social media channels, ensuring timely publishing, brand consistency, and platform‑specific optimization. Monitor social conversations, customer feedback, and emerging trends; respond promptly to inquiries, comments, and issues to maintain a positive brand presence. Collaborate with internal teams (Customer Service, Marketing, Product, Sales) to ensure accurate, aligned, and helpful responses across all channels. Manage influencer partner collaborations. Content Creation for Social & Digital Platforms Write engaging, on‑brand content tailored for each social platform, campaign, and audience segment. Develop content themes, messaging frameworks, and creative direction for ongoing initiatives. Create compelling eCommerce product copy, including titles, descriptions, features/benefits, and SEO‑optimized content to support conversion and discoverability. Support content needs for cross‑channel initiatives including email, web, and promotional campaigns. Campaign Planning & Cross Functional Coordination Build social‑first campaign messaging aligned with the marketing calendar and broader brand initiatives. Coordinate scheduling, deployment, and cross‑channel amplification to ensure cohesive storytelling across social, web, and eCommerce. Partner with creative, design, and product teams to ensure assets and messaging meet platform best practices and brand standards. Collaborate with external partners (agencies, influencers, media) to extend reach and strengthen campaign performance. Analytics, Reporting & Optimization Track social performance metrics, customer engagement patterns, and content effectiveness using analytics tools. Conduct competitive and trend analysis to inform content strategy and identify new opportunities. Stay current on platform updates, emerging formats, and evolving best practices to continually refine social and eCommerce content strategies. Qualifications Associate’s or bachelor’s degree required. Demonstrated experience managing marketing campaigns that engage, inform, and convert (email marketing experience preferred). Strong writing, editing, and verbal communication skills. Analytical mindset with the ability to interpret data and optimize performance. Highly organized, deadline‑driven, and able to manage multiple priorities. Collaborative, adaptable, and positive team contributor. Ability to quickly learn marketing tools and platforms (e.g., Meltwater). Be onsite in Madison 4‑5 times per month. #J-18808-Ljbffr