Senior Copywriter

Senior Copywriter

LifeWise Academy is seeking a gospel-centered, strategic and highly skilled Senior Copywriter to own and evolve the voice of LifeWise marketing.

You'll be instrumental in helping define the LifeWise voice.

This role will translate marketing strategy into clear, human and persuasive messaging across advertising, digital marketing, social media, email, web, print, video and other channels. You'll write everything from a three-word campaign headline to a multi-email journey—and understand that great copy starts with knowing exactly who you're talking to and what you want them to do.

As LifeWise grows, you'll also help build the messaging systems that allow our organization to communicate effectively at scale. You'll become a thought leader on our audiences, evolve our marketing voice based on what resonates and develop AI-powered tools and resources that help teams across LifeWise create better, more consistent communication.

Ultimately, you'll help answer two questions for LifeWise marketing: Who are we talking to? And how should we say it?

Marketing Messaging & Brand Voice

• Own and continually evolve the voice, tone and messaging conventions of LifeWise marketing
• Translate organizational and marketing strategy into clear, persuasive messaging that motivates audiences to take action
• Develop campaign concepts, headlines, messaging frameworks and creative approaches for major marketing initiatives
• Establish and maintain marketing voice guidelines, terminology, lexicon and strong written examples that help teams communicate consistently
• Experiment with messaging approaches and use audience response and campaign performance to refine how LifeWise communicates
• Serve as a strategic messaging partner to marketing leadership and teams across the organization
• Help ensure LifeWise communications feel clear, human and fresh rather than institutional or corporate

Campaigns & Copywriting

• Write and develop marketing copy across email and SMS campaigns, landing pages, websites, organic social media, paid advertising, direct mail, print collateral, video scripts, event messaging, donor communications, recruitment marketing and long-form articles
• Turn marketing objectives and creative briefs into compelling concepts and finished copy across multiple formats and channels
• Partner with the Social Media Manager to translate social strategy, audience, platform and content objectives into effective social copy
• Collaborate with the Growth Marketing team to develop and refine messaging for digital campaigns, landing pages and conversion journeys
• Support Development with persuasive donor and fundraising communications as needed
• Partner with designers, videographers and other creative team members to ensure copy and creative work together to accomplish campaign goals
• Manage multiple projects, campaigns and deadlines while maintaining a consistently high standard of writing

Audience Strategy

• Become an internal expert on LifeWise's key audiences and how motivations, barriers and messaging needs differ between them
• Own and continually develop LifeWise's marketing persona matrix
• Adapt messaging across parents, donors, church leaders, program staff and other priority audiences without losing a consistent LifeWise voice
• Partner with marketing teams to identify audience insights and translate them into messaging strategy
• Help teams distinguish between messaging designed to introduce LifeWise to new audiences and messaging designed to engage and mobilize existing supporters
• Develop messaging frameworks and resources that help teams across LifeWise communicate more effectively with specific audiences

AI, Performance & Scale

• Use AI tools to increase the speed, volume and effectiveness of marketing content without sacrificing strong writing judgment or LifeWise's voice
• Build and continually improve AI-powered messaging tools, prompts, knowledge bases and workflows that help LifeWise teams create effective first drafts
• Develop a strong library of approved examples and messaging frameworks that can be used to improve AI-generated content across the organization
• Partner with Growth Marketing Operations to understand campaign performance and identify messaging approaches that are resonating with audiences
• Apply performance insights to future campaigns, tests and messaging decisions
• Identify opportunities to test headlines, calls to action, messaging angles and other copy variables
• Help scale strong messaging practices across the organization while maintaining quality and consistency

Qualifications and Experience

• A mature personal Christian faith consistent with the LifeWise Academy Statement of Faith
• 5+ years of professional copywriting, marketing or related experience, or an exceptional portfolio demonstrating equivalent expertise
• A portfolio of marketing copy demonstrating persuasive writing across multiple audiences, formats and channels
• Exceptional writing, editing and storytelling skills with a strong instinct for clarity, persuasion and human communication
• Demonstrated ability to translate strategy and audience insights into compelling marketing concepts and copy
• Experience writing across digital marketing channels, including email, web, social media and advertising
• Ability to shift voice, message and approach based on audience, channel and desired action
• Strong understanding of marketing fundamentals and the role messaging plays in audience growth, engagement and conversion
• Experience using performance insights and testing to improve marketing copy
• Strong working knowledge of generative AI and experience using prompting and AI tools to accelerate high-quality creative work
• Ability to develop messaging systems, guidelines and resources that enable others to communicate more effectively
• Comfortable receiving, incorporating and giving direct creative feedback as part of a collaborative revision process
• Excellent communication, organization and project management skills
• Demonstrated ability to manage a high volume of work in a fast-paced, collaborative environment

Salary and Benefits

• From $75,000 per year
• Medical, dental, and vision coverage for qualified employees
• Retirement plan, including employer match
• Unlimited PTO for qualified employees
• Job Type: Full-Time
• Working Location: Remote. Hybrid – Central Ohio preferred

LifeWise Academy's hiring practices and EEO Statement are fully in compliance with both federal and state law. Federal law creates an exception to the "religion" section of employment discrimination laws for religious organizations and permits them to give employment preference to members of their own religion. LifeWise Academy is in that category.