Programmatic Operations Specialist (New York)

About the Role

Branded Cities is hiring a Programmatic Operations Specialist to run the day-to-day operations behind our programmatic sales. You'll make sure our supply flows cleanly from CMS to SSP to DSP, keep deals set up and delivering, and give Sales a reliable partner on everything programmatic.

You'll succeed in this role if you can:

• Keep programmatic supply accurately configured, available, and performing
• Diagnose and resolve delivery and platform issues quickly
• Turn Sales requests into live, well-built deals

Key Responsibilities

Programmatic Operations

• Serve as the Operations team's primary point of contact for programmatic activity
• Manage and optimize supply across SSPs, including Vistar, Hivestack, Broadsign Reach, and Place Exchange
• Make sure CMS-to-SSP configuration is correct, including device IDs, resolutions, player mapping, and inventory alignment
• Monitor bid requests, fill rates, inventory availability, and delivery
• Adjust share of voice (SOV) and yield settings to match supply with demand
• Set up and manage Programmatic Guaranteed (PG) and private marketplace (PMP) deals, including deal IDs, creative updates, and pacing
• Troubleshoot creative rendering issues, SSP/DSP discrepancies, and pacing problems
• Manage SSP partner relationships: open and track support tickets, run troubleshooting calls, and see platform bugs through to resolution
• Help evaluate and onboard new demand partners and integrations
• Produce programmatic reporting and recommend optimizations

Sales Support

• Run programmatic avails checks and give Sales quick turnaround on feasibility
• Support deal strategy, inventory packaging, and programmatic proposals
• Troubleshoot deals directly with buyers and their DSPs, such as The Trade Desk, DV360, and Amazon DSP
• Join client and agency calls when programmatic expertise is needed
• Keep Sales up to date on platform changes and programmatic best practices

Campaign Execution

• Validate creative assets against technical specs before launch
• Monitor programmatic-enabled screens for delivery anomalies or outages, and escalate player issues to Digital Operations
• Support proof of performance and delivery reporting for internal teams and clients

Qualifications

Required

• 2–4 years' experience in programmatic ad operations, DOOH operations, or digital ad tech
• Working knowledge of the SSP/DSP ecosystem and programmatic workflows
• Hands-on experience with PG and PMP deal setup and troubleshooting
• Strong organizational skills and comfort juggling multiple priorities in a fast-paced environment
• Clear communication with both technical and non-technical colleagues

Preferred

• Experience with Broadsign, Vistar, Hivestack, or Place Exchange
• Familiarity with DOOH content management systems such as Broadsign Control
• Understanding of HTML5 creative and digital asset specs
• Experience analyzing performance data and turning it into recommendations
• Background in OOH or DOOH media

Tools

• DOOH CMS platforms such as Broadsign Control
• SSP and DSP platforms
• Microsoft 365 (Excel, Outlook, Teams)
• Reporting and monitoring tools

What Success Looks Like

• Programmatic supply is correctly configured, available, and filling
• Deals are set up quickly and accurately, and Sales knows what to expect on turnaround
• Delivery and platform issues are caught and resolved before they affect campaigns or revenue
• Sales treats this role as a trusted partner on programmatic deals
• Programmatic revenue and yield grow quarter over quarter