Director, Growth Creative

Performance Creative Director

Brand X Performance Creative Direction

Define how brand translates into performance channels (UA, ASO, SEO, CRM, paid social)

Ensure consistency of voice, tone, and visual identity across all touchpoints—without sacrificing performance

Build creative systems that allow brand to scale across high-volume testing environments

Set and maintain a high bar for both storytelling and conversion-driven creative

Concepting & Copy Leadership

Lead development of insight-driven concepts rooted in audience behavior, platform nuance, and performance data

Own copy excellence across all surfaces (ads, app store, landing pages, CRM, organic/social)

Establish repeatable frameworks for messaging, hooks, and narratives that can scale globally

Act as final approver on key creative output

Performance Creative Strategy (UA, ASO, SEO)

Translate growth goals into channel-specific creative strategies and testing roadmaps

Partner with UA and analytics to identify performance drivers, gaps, and optimization opportunities

Build scalable testing systems across formats, audiences, and markets

Ensure creative is continuously iterated based on real performance data

Production & Execution

Oversee the full lifecycle of creative production: briefing, concepting, creator sourcing, production, post, and delivery

Manage high-volume output across paid and owned channels

Own agency and creator relationships where applicable

Step in hands-on when needed (copywriting, scripting, creative problem-solving)

Creative Operations & Resourcing

Own intake, prioritization, and resourcing across brand and performance requests

Build systems for capacity planning, sprint management, and workflow visibility

Identify and implement process improvements, tooling, and AI integrations to increase efficiency

Ensure the team can operate at scale without burnout or bottlenecks

Team Leadership

Manage and develop a team across copy, design, production, and creative ops

Create a high-performance culture focused on speed, accountability, and quality

Provide clear direction, feedback, and growth paths for team members

Balance hands-on support with strategic leadership

Cross-Functional Leadership

Serve as the primary creative partner to Growth, PMM, Brand, and Lifecycle teams

Intake and refine briefs, ensuring clarity and strategic alignment

Triage work based on impact, urgency, and resource availability

Communicate trade-offs and priorities clearly to stakeholders

Executive Communication

Present creative strategy, performance insights, and brand direction to senior leadership

Translate creative output into business impact and growth outcomes

Build trust in creative as a structured, scalable growth driver

What You Bring

8+ years in creative roles, with experience spanning both brand marketing and performance/growth

Strong copy background with proven ability to lead messaging across multiple channels

Deep experience in performance channels (UA, paid social, ASO, SEO/landing pages, CRM)

Proven track record of leading high-output teams and improving creative operations

Experience building scalable creative systems, not just one-off campaigns

Strong production experience (UGC, creator ecosystems, agencies, in-house pipelines)

Highly organized, systems-oriented thinker who thrives in fast-paced environments

Ability to balance brand integrity with performance demands—without defaulting to either extreme

Strong cross-functional collaborator with experience managing complex stakeholder environments

Confident presenter with experience influencing senior leadership

$190,000 - $225,000 a year

About Us

Bumble Inc. is the parent company of Bumble Date, BFF, and Badoo. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date) and friendship (BFF). BFF is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections and community based on shared interests. Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products.

AI Fluency

AI is important to us. We're excited by people who are curious and experimental, and who think thoughtfully about how AI can amplify their impact and outcomes.

Final Compensation

Will be determined based on factors such as the selected candidate's qualifications, relevant experience, skill set, and other job-related considerations.

Benefits & Perks

Insurance: Medical/dental/vision, 30-day eligibility. Bumble has multiple competitive offerings that will be available to you on the first of the month following date of hire. Unlimited PTO + 1 company-wide week off + Focus Fridays every week Fully paid life and long-term disability insurance 401k with 4% company match if you contribute 6%, 90-day eligibility Monthly wellness benefit and access to Noom, Unmind, and Your Money Line Maternity and Fertility benefit + 26 week paid parental leave Premium App Access

Inclusion at Bumble Inc.

Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help.

In your application, please feel free to note which pronouns you use (For example: she/her, he/him, they/them, etc).

AI in Bumble Inc. Hiring

At Bumble, we may use AI tools to support parts of our recruitment process — such as helping us record, transcribe, and summarize conversations, and supporting job alignment by comparing resumes and job descriptions to highlight skills and potential roles that may be a good match. These tools help us work more efficiently and stay focused on you during our conversations. Importantly, all hiring decisions are made by people. AI is used only to support our team's efficiency and improve the candidate experience — not to evaluate or decide on your candidacy. Participation in AI-supported interviews and conversations is completely voluntary and will not impact your candidacy. If you'd prefer to opt out, simply let your recruiter or interviewer know at the start of a call, or anytime during the interview or conversation. Summaries and related data are retained only as long as needed in line with our internal data retention policies. If at any point you'd like a transcription or summary deleted, please contact your recruiter directly.

For further information on how we hold and manage your data, please refer to our Privacy Policy.