Events Specialist

Events Specialist Ariston is a leading manufacturer of premium, high-efficiency, and high-quality heating and water heating solutions for residential and commercial applications throughout the United States. Operating with brands including HTP, Ariston, NTI Boilers and American Standard Water Heaters, Ariston USA is headquartered in Providence, RI. Ariston Group is a global leader in sustainable thermal comfort, with over 10,000 employees and a presence in 40 countries, and is committed to sustainability through the development of renewable and high-efficiency solutions. The Events Specialist plays a central role in planning, executing, and optimizing events that strengthen brand awareness, support demand generation, and deepen engagement with key audiences. This position blends creativity with operational excellence, ensuring every event—virtual, in-person, or hybrid—delivers a cohesive brand experience and measurable marketing impact. Event Strategy & Planning Develop event concepts aligned with marketing goals, audience needs, and brand positioning. This may include trade shows, expos, rep events, sales events, training, and others. Build detailed project plans, timelines, and budgets for all assigned events. Conduct research to identify event opportunities, industry conferences, sponsorships, and partnership options. Collaborate with cross-functional teams (marketing, product marketing, sales) to define event objectives and success metrics. Event Execution & Logistics Manage end-to-end logistics including venue and vendor coordination, catering, A/V needs, etc. Oversee registration platforms, event communications, and any instructions or guides for sales teams or presenters. Coordinate shipping, booth setup, branded materials, and on-site staffing for trade shows and conferences. Serve as on-site lead during events, ensuring smooth operations and quick problem-solving. Marketing & Promotion Partner with the broader marketing team to develop promotional campaigns, email sequences, landing pages, and social content for events. Ensure all event materials reflect brand guidelines and messaging consistency. Support lead-generation efforts by integrating event activities with CRM and marketing automation systems. Post-Event Reporting & Optimization Track KPIs such as attendance, engagement, lead quality, and ROI. Prepare post-event reports with insights, performance analysis, and recommendations for future improvements. Maintain an organized archive of event assets, vendor contacts, and best practices. Ideal Candidate Has a bachelor’s degree in Marketing, Communications, Business, Event Management, or a related field, and 2-5 years of experience in event planning, marketing events, and trade shows. Excellent organizational skills, able to manage planning of multiple events at the same time. Experience working in a fast-paced marketing environment with cross-functional collaboration. Excellent communication and vendor-management abilities. Creative problem- solver with a strong eye for brand experience and audience engagement. Proficiency with event platforms (e.g., Cvent, Eventbrite), CRM/marketing automation tools (e.g., HubSpot, Salesforce), and basic design tools is a plus. Comfortable working on-site at events, sometimes requiring travel or non-standard hours. Strong collaboration skills. Equal Employment Opportunity We are committed to the principle of equal employment opportunity for all people, by offering a work environment accessible, welcoming and inclusive in compliance with legal obligations. #J-18808-Ljbffr