Marketing Specialist

Description This is your chance to make a real impact as our Marketing Specialist and build your career alongside a collaborative, fiercely driven, supportive team. As Galaxy Lifts scales, you'll help shape how our brand shows up in the market, starting with a heavy focus on content creation and growing into a broader role as our marketing expands. Our environment is fast-paced, creative, and people-first—new ideas are always welcome. You'll report to the Marketing Director, with the support of a broader marketing team, and work in Mabank, in fast-growing Northeast Texas between Dallas and Tyler, near Cedar Creek Lake. THE COMPANY YOU WILL BE JOINING: Branded manufacturer and marketer of powered cargo and passenger lifts #1 player in its market with exceptionally high growth potential Mission-driven: we elevate the quality of life for people needing assistance with vertical mobility Galaxy Lifts is a division of Canopy Brands, the best home for the world's mightiest small companies. Together, our family of brands generates more than $200 million in revenue and solves critical industry challenges across construction, industrial, municipal, utility, marine, and residential markets, supporting the essential systems and environments people depend on every day. WHAT WE OFFER YOU: High Impact role on a winning team that is actively growing its physical space, manufacturing capabilities, marketing sophistication, and geographic reach Meaningful autonomy and empowerment in a positive environment that supports development and recognizes achievement Competitive salary with comprehensive benefits including subsidized healthcare, 401k matching, paid time off and 10 paid holidays WHAT THE ROLE DOES: Help shape and strengthen the Galaxy Lifts brand identity as marketing operations scale Create compelling content across print, digital, and social channels, turning technical product information into clear, engaging messaging Own social media content, community engagement, and strategy to grow our presence and audience Plan, launch, and optimize targeted email campaigns with audience segmentation Build and update website content and landing pages Design sales materials including brochures, presentations, and product spotlights aligned with brand guidelines Capture and edit photo and video content at customer visits and company events Coordinate trade shows and events from planning through post-event follow-up Track the marketing calendar, analyze channel performance, and recommend optimizations Partner with internal teams and serve as the key liaison with outside vendors and agencies THE BACKGROUND THAT FITS: Bachelor's degree in Marketing, Communications, or related field preferred; equivalent experience considered 3-5 years of hands-on marketing experience, preferably in a B2C environment; consumer, home improvement, or accessibility marketing experience is a plus Solid understanding of marketing fundamentals including email marketing, digital advertising, SEO, content strategy, and campaign execution Proven experience managing business social media accounts including content creation, scheduling, and community engagement Proficient in Adobe Creative Suite (InDesign, Photoshop, Illustrator) and/or Canva Strong copywriting and proofreading skills with the ability to translate technical product information into clear, engaging content Experience tracking and analyzing campaign performance metrics and using data to optimize future campaigns Photography and videography skills with the ability to capture and edit content for digital and social channels Experience with WordPress, Google Analytics, HubSpot or similar CRM/marketing automation platforms, Semrush, and AI tools is a plus Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment Strong communication and collaboration skills across Sales, Operations, Leadership, and external vendors Portfolio of print, digital, and marketing campaign samples required Local to Mabank, TX or willing to relocate Demonstrates Galaxy Lifts core values: Respect, Precision, Urgency, Mastery, Positivity #J-18808-Ljbffr Galaxy-Lifts