Senior Director, FSOP Digital Growth

Role Overview The Senior Director, Digital Foodservice Growth will serve as the strategic lead for scalable digital marketing across Coca-Cola's North America Foodservice business. This role will define and lead the long-term digital marketing, media, promotion, and data strategy across major delivery platforms, while also shaping broader digital growth opportunities across the foodservice ecosystem. The position will operate at the intersection of customer strategy, consumer marketing, commercial planning, media effectiveness, retail collaboration, and digital transformation. The primary focus of this role to envision and enable scalable, insight-driven, and commercially integrated growth strategies that customer teams can activate consistently across customers, partners and channels. Key Responsibilities: Define and lead the long-term digital marketing, media, promotion, and data strategy across strategic digital partners, platforms and customers Develop a unified platform growth strategy that creates greater scale, operational efficiency, and simplified activation Identify scalable consumer occasions, activation frameworks, and media opportunities that can be leveraged consistently Build scalable digital growth frameworks that enable customer teams to activate effectively across national and regional restaurant partners Identify and unlock new digital marketing and media opportunities across the broader foodservice ecosystem, including first-party customer digital experiences Lead and steward emerging cross-channel growth opportunities with key strategic partners in collaboration with Retail teams Partner closely with North America Marketing, Consumer & Channel Strategy, Retail, and customer leadership teams to better integrate restaurant digital opportunities into broader commercial strategies Drive improved media effectiveness, audience targeting, measurement, optimization, and ROI across digital foodservice investments Translate platform capabilities, consumer insights, and data into actionable commercial growth strategies Influence senior external partners and internal stakeholders to align around long-term growth opportunities Develop scalable playbooks, learning agendas, and best practices that can be deployed across the foodservice organization Qualifications: 10+ years of experience across digital marketing, media, commerce, customer strategy, or platform partnerships Experience leading large-scale digital or omnichannel growth strategies within CPG, retail media, foodservice, marketplace platforms, etc. Strong understanding of media strategy, audience targeting, performance measurement, and digital commerce ecosystems Demonstrated ability to influence cross-functional organizations and operate effectively within matrixed environments Experience in long-term growth strategies and scalable operating models Strong executive communication and stakeholder management capabilities Proven ability to translate data and insights into actionable strategies Experience leading strategic external partnerships preferred Leadership Expectations: Strategic and enterprise-minded Strong cross-functional collaborator Commercially driven and consumer-centric Comfortable operating through influence and organizational change Balances innovation with operational scalability Builds clarity from complexity Success Measures: Improvement in digital marketing and media effectiveness Growth in scalable digital customer/occasion/partner activations Increased integration across Customer, Commercial & Marketing teams Expanded adoption of digital growth frameworks and playbooks Stronger long-term platform partnerships and business outcomes Sustainable incremental commercial growth tied to digital initiatives Change Leadership, Commercial Planning, Customer Growth, Customer Strategy, Data-Driven Decision Making, Digital Innovation, Digital Transformation, Innovation, Media Planning, organization, Organizational Agility, Partnership Management, Platform Management, Problem Solving, Stakeholder Management, Strategic Digital Marketing, Strategic Influence Pay Range: United States of America: 193,000 USD - 224,000 USD Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage: 30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. Location(s): United States of America City/Cities: Atlanta Travel Required: 00% - 25% Relocation Provided: No Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws. #J-18808-Ljbffr Coca-Cola HBC