Marketing Director

Job Description

Job Description

The Marketing Director leads the Marketing & Communications Department of The Gathering Spot. This role oversees and drives the execution of all marketing and communications projects and tasks, and leads the strategic and long-term vision of The Gathering Spot's marketing initiatives — with a focus on driving member engagement, growing program and event attendance, generating qualified membership applications, and amplifying the cultural voice of TGS through timely, relevant, and brand-aligned content.

TGS sits at the intersection of culture and community. The right candidate has sharp instincts for when and how a culturally relevant brand should engage in current conversations — and the judgment to know when not to. This role is also responsible for telling our members' stories: highlighting their wins, their work, and the events that make TGS feel like the room where it happens.

Responsibilities include, but are not limited to:

• Strategic Planning & Execution of marketing initiatives that drive membership growth, member retention, event activation, and brand engagement
• Tracking Execution of Deliverables Across Marketing & Communications Department
• Leading, Developing, and Monitoring Brand & Voice of The Gathering Spot
• Approving all marketing and communications assets and deliverables
• Leading the member communications schedule — including the strategy for member storytelling and the highlighting of member events, recognition moments, and community milestones
• Building and managing the cultural calendar — identifying when TGS should engage in current cultural conversations and developing brand-aligned content that participates in those moments authentically
• Serving as a cross-departmental liaison to lead marketing and communications initiatives that touch various other departments
• Direct reports include Social Media Manager and Communications Manager
• Contractor and Vendor Management — including graphic designer, department admin, photographers, and videographers
• Partnering with Membership Recruitment on top-of-funnel content and campaigns designed to drive qualified applications
• Partnering with Programming and Member Events on event marketing and post-event content to drive attendance
• Owning Marketing KPIs and reporting performance against them to leadership on a regular cadence

KPIs

• New member applications driven by marketing channels (organic social, email, owned content)
• Marketing's contribution to member program and event attendance — measured against targets set with Programming and Member Events teams
• Marketing's contribution to club attendance and visit frequency — measured against baseline trends and engagement targets
• Member engagement with marketing communications — email open rates, click-through rates, and member feedback on storytelling content
• Social media performance against current algorithm benchmarks — including save rate, share rate, and watch completion (not just likes and impressions)
• On-time delivery of marketing and communications deliverables against department calendar
• Cross-functional satisfaction with marketing partnership — measured through quarterly check-ins with Membership Recruitment, Programming, Private Events, and Member Experience

Job Requirements

• 7+ years of marketing and communications experience, ideally including hospitality, membership, lifestyle brands, or media companies
• Direct experience managing and developing a marketing and communications team — your direct reports should be your strongest references
• Sharp cultural instincts — comfortable identifying when and how a culturally relevant brand should engage in current conversations, and confident in the judgment of when not to
• Demonstrated experience in member or community-driven storytelling — bringing real people, real moments, and real wins to the front of brand communications
• Track record of running a marketing function that shipped daily and drove measurable business outcomes — member acquisition, retention, ticket sales, event attendance — not just impressions
• Ability to balance multiple projects, deliverables, and timelines simultaneously and effectively
• Ability to lead and manage a team of marketing creatives, closely tracking timelines and deliverables
• Ability to work well with a team and collaborate effectively
• Ability to work well under pressure and with quick turnaround
• Strong written communication skills
• Strong understanding of data-driven marketing decision making and analysis — including current understanding of social platform algorithm trends
• Flexibility to be available when needed outside of typical work hours, including evenings and weekends during major events and brand moments
• Comfort in a fast-moving, owner-led business

 

The Gathering Spot is an Equal Opportunity Employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs.

We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, or any other status protected under federal, state, or local law.

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