Senior Influencer Activation Specialist (Hybrid)

Omnicom Media (OM), the media services division of Omnicom Group Inc. (NYSE: OMC) delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OM agencies around the globe. Sr. Specialist, Creator Activation (Influencer) The Sr. Specialist, Creator Activation is an integrated role tasked with driving influencer activation within OM’s dedicated managed service product, Omnicom Influencer. The core responsibility of the role is the client face of the activation team for influencer campaigns, including creator-direct management, negotiation, and execution of social content in response to a client brief and Omnicom Influencer team proposed plans. The role will serve all OM agencies as an independent agency, working in symphony with paid social teams to execute paid amplification of creator campaigns. Reports to: Associate Director, Creator Activation Responsibilities Creator Activation Responsible for the strategic alignment and vetting of influencers for specific client campaigns Aggregate submissions of influencer personalities and maintain quality control Execute partnerships with influencers from post‑contract phase through campaign completion Own content review process between influencer and account team Input all campaign details into accounting/tracker system Ensure metrics are collected and recaps are developed for all influencer campaigns and programs Track post‑completion for revenue recognition purposes Stay apprised of new capabilities that are announced on existing social media platforms as well as new emerging platforms that are gaining popularity Follow social media influencer personalities across multiple social platforms Set up logistics (travel, shipping product, etc.) to talent/influencers for campaigns Participate in weekly team conference calls including calendar invite, room booking and taking and circulating meeting notes Coordinate influencer travel as required Act as the first line of defense for vetting brand safety Practice Excellence Maintain a constant pulse on the influencer landscape education via thought leadership communication, staying atop of shifts in the industry and emerging trends and be able to communicate the impact to client business Develop thought leadership pieces, POVs & case studies to galvanize the practice within the OMG ecosystem Work in partnership with OMG COE platform teams and channel stakeholders to implement best practices across functions including but not limited to asset development, commerce, and measurement Build and maintain relationships with creators and platform partners to identify opportunities for activating Required Skills In‑depth understanding of influencer marketing and an ability to match brand narratives with creator‑led storytelling Strong relationships with influencer community and relationship‑building skillset Thorough understanding of the influencer ad and organic roles & responsibilities across platforms including but not limited to creative development, talent perspectives, best practices, and measurement Excellent relationship building with internal and external stakeholders Strong communicator and presenter, able to present and articulate persuasive and cohesive presentations and points‑of‑view Analytical and creative mind with strong communication skills High levels of integrity, autonomy, and self‑motivation Strong business acumen and the ability to make highly impactful recommendations in a timely manner Qualifications Bachelor’s degree (Marketing/Advertising/Communications preferred) 1‑3 years of experience within influencer and media environments Hands‑on experience managing creators within influencer campaigns and client management with blue‑chip companies Detail‑oriented and organized with the ability to multi‑task and manage priorities Experience with influencer platforms and tools Compensation Range: $40,000—$75,000 USD This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in‑office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in‑office days may be adjusted over time, potentially increasing the number of required in‑office days based on business needs. Benefits Health insurance Vision insurance Dental insurance 401(k) Healthcare Flexible Spending Account Dependent Care Flexible Spending Account Vacation days Sick days Personal days Paid parental leave Paid medical leave STD/LTD insurance benefits Review Our Recruitment Privacy Notice #J-18808-Ljbffr Omnicom Media