Program Manager, Brand Management

Requisition ID: 73673 About Whirlpool Corporation Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2025, the company reported approximately $16 billion in annual net sales - close to 90% of which were in the Americas - 41,000 employees, and 35 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

This role in summary

Whirlpool Corporation is seeking a Program Manager, Brand Management (Analyst, Brand Management) to join WoW Studios, our internal marketing agency. WoW Studios is transforming how we connect with consumers through bold creativity, digital innovation, and seamless storytelling. We power iconic brands like JennAir, KitchenAid, Whirlpool, Maytag, and Amana, driving best-in-class marketing experiences across every touchpoint. As a Program Manager, Brand Management (Analyst, Brand Management) within WoW Studios, you will be instrumental in connecting cross-functional teams, creative resources, and marketing leadership. Your responsibilities will include leading the development and execution of product launches and social strategy for our major appliances, managing project timelines and resources, and driving operational efficiency across various initiatives. Location: WoW Studios - Chicago or Riverview Campus - Benton Harbor

Your responsibilities will include

• Brand dedicated resource managing product launch content and social strategy execution.
• Manages the planning, coordination, execution, and successful delivery of go-to-market assets for major appliance product launches and social media campaigns.
• Serve as a WoW Studios point of contact for cross-functional stakeholders, managing schedules, budgets, and all project documentation like trackers, timelines, and charters.
• Monitor project scope, flag deviations from timelines, and proactively present risk mitigation options to the team and stakeholders.
• Ensure detailed project documentation and organization accuracy is maintained throughout the program using enterprise tools
• Partner with the resourcing and strategy team to ensure briefs are clear and actionable
• Collaborate with peers to align on strategic direction, ensuring excellent and efficient project execution
• Provide day-to-day guidance and thought leadership, ensuring work ladders back to brand objectives
• Gather data and help build strategic POVs on trade-offs in timing, scope, and resourcing
• Collaborate with Content Producers to monitor and track the project budget for specific projects to find ways to improve ROI

Minimum requirements

• Bachelor’s Degree
• 5+ years of experience in product, brand, project, or account management

Preferred skills and experiences

• Intermediate level of knowledge regarding product launch, packaging, and social/retail activation processes
• Strong communication, diplomacy, and stakeholder management skills
• Experience managing project-level risks and navigating ambiguity
• Process-driven with a continuous improvement and growth mindset
• Demonstrated proactive problem-solving skills and attention to detail
• A collaborative team player who helps foster a trust-based workspace culture

Compensation: $55,900 - $111,800

What we offer

Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).

Additional information

Whirlpool’s Ways of Working Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:

• Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
• Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
• Sabbatical - Four weeks paid leave after every five years of service.

Connect with us and learn more about Whirlpool Corporation See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.