Digital Media Planner

Job Title Digital Media Planner Duration 12+ Months Contract (Possibility of extension) Location Santa Clara, CA (Hybrid) or Open For 100% Remote Employment Type W2 Only Pay Rate Range $50-55 /hr Responsibilities Campaign Orchestration & Trafficking: support the orchestration and execution of integrated marketing campaigns within the US, turning high‑level frameworks into actionable media plans that drive demand and pipeline impact. Creative Coordination: act as the primary liaison between the creative team and media agencies to ensure specifications are met and assets (banners, videos, copy) are delivered on time for launch. Link & Tag Management: generate and audit all tracking URLs (UTMs), conduct daily audits of active campaigns to verify tracking pixels are firing and ads appear on the correct placements. Flowchart Maintenance: maintain and update the "Master Media Flowchart" to reflect shifting flight dates, budget reallocations, and creative rotations. Vendor & Platform Management: manage daily check‑ins with platform partners (LinkedIn, Google, Programmatic vendors) to review pacing and technical health. Audience Mapping: build out specific account lists (ABM) and buying groups within platforms like LinkedIn Campaign Manager as defined by the integrated program strategy. Reporting & Analysis: pull and consolidate performance snapshots on key metrics (CTR, CPL, MQLs) to identify high‑performing tactics and provide data‑driven recommendations. A/B Test Management: monitor live creative tests and provide "stop/go" recommendations based on which assets drive the best engagement with target buying groups. Optimization Logs: maintain a running log of all campaign changes (bidding shifts, audience tweaks) to help the analytics team correlate performance shifts with specific actions. Budget & Spend Monitoring: daily monitoring of spend across all channels to ensure the budget is utilized evenly; review monthly media invoices against actual delivery to resolve billing discrepancies. Cross‑Functional Communication: provide regular status updates to Regional Marketing leads on current live campaigns and upcoming activations. Qualifications 3‑6 years of experience designing and executing integrated B2B media plans across Paid Social (LinkedIn/Meta), Programmatic, and Content Syndication within the SaaS/Tech sector. Proven experience in managing "Master Media Flowcharts," monitoring daily spend pacing, and performing monthly invoice reconciliations to ensure 100% budget accuracy. Exceptional organizational skills to manage creative asset trafficking and complex campaign calendars across multiple stakeholders with a "zero‑error" mindset. Hands‑on experience executing Account‑Based Marketing (ABM) tactics, including the technical build‑out of specific account lists and buying groups within LinkedIn Campaign Manager and other DSPs. Analytical synthesis: ability to interpret complex performance metrics (CPL, CPM, ROAS) and translate them into actionable stop/go optimization recommendations for non‑technical stakeholders. Clear and concise communication skills, with the ability to manage project status updates effectively across a matrixed team. #J-18808-Ljbffr EPITEC