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Senior Integrated Marketing Manager, Life Sciences

$115k - $153k
Full-time

Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Integrated Marketing Manager, Life Sciences based in United States. This role is responsible for driving high-impact, integrated marketing strategies across life sciences and pharmaceutical markets, with a strong focus on demand generation and measurable pipeline growth. You will design and execute end-to-end, multi-channel campaigns that span digital, events, content, ABM, and partner co-marketing initiatives. The position plays a critical role in shaping how the organization engages buyers across a regulated and complex healthcare ecosystem. You will partner closely with Sales, Product, and Customer Success to align messaging, improve conversion, and accelerate revenue impact. This is a highly strategic yet hands-on role where performance, experimentation, and continuous optimization are central to success. You will also play a key role in elevating sales enablement and thought leadership content to support complex buying journeys. The environment is fast-paced, cross-functional, and focused on scalable growth in a mission-driven healthcare context. \n Accountabilities: Own and execute integrated, multi-channel demand generation campaigns across digital, email, ABM, webinars, content syndication, and industry events to drive qualified pipeline. Manage top-of-funnel performance metrics including MQLs, pipeline contribution, lead quality, and campaign ROI, ensuring clear reporting and continuous improvement. Develop high-impact sales enablement materials such as case studies, solution briefs, white papers, presentations, and persona-driven messaging in collaboration with Product Marketing. Partner closely with Sales teams to support strategic accounts, nurture opportunities, and improve conversion across the pipeline lifecycle. Lead partner and co-marketing initiatives with key stakeholders to expand awareness, adoption, and engagement across life sciences audiences. Design and execute patient engagement marketing programs that communicate value across access, adherence, and activation use cases. Own end-to-end marketing execution for events, conferences, and webinars, including pre-event strategy, live execution, and post-event pipeline acceleration. Use AI tools and marketing technology to accelerate content creation, segmentation, campaign execution, and performance analysis. Continuously optimize campaigns based on data insights, refining messaging, targeting, and channel strategy to improve results. Requirements: 8+ years of experience in B2B marketing, with strong ownership of integrated demand generation and multi-channel campaign execution. Proven track record of driving measurable pipeline growth through marketing programs in complex sales environments. Hands-on experience with marketing automation and CRM platforms such as HubSpot, Marketo, or Salesforce. Strong expertise in content development, messaging strategy, and funnel metrics including MQLs, pipeline contribution, and ROI. Experience working closely with Sales and Product teams to align marketing strategy with revenue objectives. Background in healthcare, pharma, life sciences, or other regulated industries is strongly preferred. Ability to operate effectively in fast-paced, evolving environments such as post-merger or scaling organizations. Strong analytical mindset with the ability to interpret campaign data and translate insights into action. Excellent communication and stakeholder management skills across internal and external partners. Bonus: experience with AI content tools, event marketing, patient engagement solutions, or SaaS product marketing. Benefits: Competitive compensation ranging from $115,000 to $153,000 base salary plus bonus potential Remote-first work environment across the United States Opportunity to shape and scale marketing strategy in a high-growth healthcare technology company Comprehensive health, dental, and vision insurance coverage Cross-functional collaboration with Sales, Product, and Customer Success teams Strong emphasis on learning, experimentation, and continuous improvement Exposure to fast-evolving life sciences and healthcare innovation markets Inclusive, mission-driven culture focused on improving patient outcomes Equal opportunity workplace committed to diversity and fairness \n How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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Vacancy posted 3 days ago
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