Brand Manager

Responsibilities Drive AI Innovation & Enablement: Proactively build, test, and optimize brand strategy‑related AI tools, templates, and automated workflows to scale brand systems, speed up data synthesis, and empower the broader team. Build Foundational Strategy: Support in the development, documentation, and evolution of the core Salesforce brand identity, positioning, and narrative. Build and Maintain Brand Systems: Help build, update, and manage the structural frameworks, brand hubs, and guidelines that dictate how the Salesforce brand shows up across global business units. Develop Brand Architecture & Naming Recommendations: Support the execution of non‑product naming requests, internal program branding, and M&A brand integration mapping under the guidance of brand strategy leadership. Synthesize Macro Insights: Leverage data from our Global Brand Health Study and other market research to distill complex findings into actionable, easy‑to‑understand strategic reports. Monitor Tech & Cultural Trends: Keep a constant pulse on the intersection of brand and emerging technology, bringing fresh AI workflows and innovative practices to the team. Requirements 3–5+ years of experience in brand strategy, brand insights, or brand management at an agency, consultancy, or global tech brand. An AI‑first mindset with hands‑on experience using modern AI tools to optimize your own workflows, analyze data, or build efficiency tools for a team. Solid understanding of foundational brand principles, including positioning, brand architecture, and brand identity systems. Strong analytical skills with the ability to interpret data from brand health trackers or market research and translate it into clear, actionable insights. Excellent written and verbal communication skills, with a knack for creating compelling presentations and clear documentation. A systems‑thinking mindset — you like to organize information, create frameworks, and build tools that make complex processes simpler. BA/BS required; MBA a plus. #J-18808-Ljbffr