Product Marketing Manager 2

Why Join Us

Cook Medical is a global leader in innovative medical devices dedicated to improving patient outcomes. Join our team and contribute to healthcare solutions that make a difference worldwide.

Overview

Product marketing works across the product lifecyle to drive company and product brand positioning and achieve business goals. The Product Marketing Manager develops marketing strategy for a global specialty, a region, or a global product grouping that is aligned to drive the specialty’s business goals and the company’s brand strategy.

Responsibilities

• Collaborates with senior specialty leadership to link and align priorities, projects, and plans within the specialty.

• Influences specialty business strategy and direction.

• Aligns mid-term marketing strategy and annual marketing plans to drive business goals, brand strategy and brand perception improvement.

• Develops global go-to-market strategy in close collaboration with product management, sales, and global functions.

• Develop value proposition, claims, and messaging in alignment with brand guidelines.

• Ensures successful execution of global and regional product launches.

• Understands and uses customer personas and buyer journeys to develop marketing strategy and plans.

• Review and approve campaign tactics and marketing materials, using a solid understanding of advertising and promotions compliance.

• Engage with customers and SMEs to gain understanding of markets and customer needs and inform marketing strategy.

• Establishes objectives for campaigns and channels, including customer meetings and events.

• Provides measurable input to marketing and specialty processes, systems, and operational plans.

• Able to work independently to understand root causes for a variety of unique and difficult issues.

• Manages large, complex marketing initiatives of strategic importance involving cross-functional teams.

• Foster and maintain a workplace culture respectful and supportive of individual differences.

• Must work and interact effectively and professionally with and for others throughout various levels of the global organization.

• Must maintain company values, policies and standards.

• Must have effective oral and written communication skills

• Ensure that Cook’s Code of Conduct is considered in all business matters carried out on Cook’s behalf.

Qualifications

• Bachelor’s degree required in marketing or business

• 7-10 years of relevant experience in strategic marketing

• Experience in developing effective marketing strategies and plans that drive business goals

• Global and domestic travel will be required

• Analytical and problem-solving skills with an operations mindset

• Experience working with sales and marketing teams

• Experience in brand management and product marketing

• Willingness and availability to travel on company business as required.

Requisition ID2026-18646

Posting Date1 week ago(6/12/2026 10:36 AM)

Job Location(s)Bloomington IN United States

Job LocationsUS-IN-Bloomington | US-IN-Indianapolis

Position TypeFull Time

CompanyCook Medical LLC

CategoryMarketing