Associate Director, DTP Promo, Long-Acting Treatment

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.Job DescriptionAt Gilead our pursuit of a healthier world for all people has yielded a cure for hepatitis C, revolutionary improvements in HIV treatment and prevention as well as advancements in therapies for viral and inflammatory diseases and certain cancers.We set and achieve bold ambitions in our fight against the world’s most devastating diseases, united in our commitment to confronting the largest public health challenges of our day and improving the lives of patients for generations to come.Gilead is seeking an Associate Director, Direct-to-Patient (DTP) Marketing to champion the launch of our next groundbreaking HIV therapy – a long-acting treatment. In this role, you will report directly to the Senior Director, DTP Marketing and play a central part in developing and executing innovative marketing strategies to bring this transformative new treatment for people living with HIV.In this role you will:Develop bold creative campaigns that empower patients and inspire communities.Amplify the patient voice through culturally competent messaging. Be at the forefront of healthcare innovation, leveraging cutting-edge insights and multi-channel engagement to make a real impact.If you are passionate about making a difference, thrive in dynamic environments, and want to help redefine what is possible in patient marketing, Gilead wants to meet you!Role Overview & Responsibilities:Assists in the development of the DTP strategy, launch planning, and the annual patient marketing tactical plan.Develops and executes DTP focused tactical initiatives including but not limited to websites, social media, digital/print media initiatives, SEO/SEM, field marketing materials and optimizes execution and success of the brandDefines campaign objectives, KPIs, and performance metrics and work collaboratively with cross-functional teams to develop data collection and reporting frameworksLeads market research and leverages multiple data sources including but not limited to advisory boards, field force inputs, industry reports, and media consumption trends to uncover emerging needs, opportunities, and innovative approaches to engage audience segmentsEffectively manages multiple agency partners to produce deliverables on strategy, within timelines, on budget, and measures outcomesActively manages media budget targets for assigned programsGains approval for marketing materials through internal review process including management reviews and Med-Legal-Reg. Secures final productionWorks well cross-functionally with Sales, Legal, Regulatory, Medical, Market Research, Sales Analytics and Managed Markets and other key internal stakeholders to identify synergies, solve key business problems and apply optimizations to the overall effortsLeads or serves as a key project team member on cross-functional projects, often with high visibility to senior management within the organizationConducts qualitative and quantitative analysis of current initiatives to determine optimal resource allocation and continuous improvement of campaignsBasic Qualifications10+ Years with BS/BAOR8+ Years with MS/MA or MBAPreferred Qualifications:Experienced in developing and executing integrated multi-channel marketing campaigns and media plans targeting consumers/patientsExpertise in communication planning and patient activation.Proven ability in the execution of complex initiatives within the marketing mix which require tactful cross-functional executionStrong verbal, written, and interpersonal communications skills and ability to communicate to a variety of groups and audiences efficiently and productivelyDemonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materialsAbility to successfully work with external agencies, including advertising, public relations, and medical education vendors to develop programs and materialsDemonstrated ability to manage budgets, with an understanding of expense budget planning and tracking8+ years of pharmaceutical/biotech industry experienceA minimum of 4-6 years in product marketing or advertising focused on consumers or patientsBachelor’s degree in marketing or related fields required.Demonstrated excellence in project management including planning, prioritization, execution, analytical assessment, and performance managementAbility to analyze customer insights; understands market dynamics, and connect tactics with customer engagement objectivesExcellent interpersonal skills with ability to coordinate and lead strategic partners, key stakeholders, and internal teams for strong collaboration & teamworkExcellent communications skills with an ability to effectively communicate both orally and writtenWillingness to travel up to 20%, attend conferences, market research, meetings with key stakeholdersPeople Leader AccountabilitiesCreate Inclusion by demonstrating the business value of diverse and inclusive teams and embedding equity and respect into day to day people management practices.Develop Talent by understanding team members skills experience aspirations and potential and providing coaching feedback and development opportunities.Empower Teams by connecting team goals to organizational purpose removing barriers to execution and enabling cross functional collaboration.The salary range for this position is: $195,670.00 - $253,220.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*.For additional benefits information, visit: * Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.For jobs in the United States:Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact View email address on click.appcast.io for assistance.For more information about equal employment opportunity protections, please view the 'Know Your Rights' poster.NOTICE: EMPLOYEE POLYGRAPH PROTECTION ACTYOUR RIGHTS UNDER THE FAMILY AND MEDICAL LEAVE ACTGilead Sciences will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, (c) consistent with the legal duty to furnish information; or (d) otherwise protected by law.Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team.Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.For Current Gilead Employees and Contractors:Please apply via the Internal Career Opportunities portal in Workday.SummaryLocation: United States - California - Foster CityType: Full time