Director of Sales | Full-Time | Sioux City Convention Center

Director of Sales

Utilizing initiative and independent judgment, the Director of Sales under the leadership of the Assistant General Manager, will oversee the sales team at the Sioux City Convention Center. This position is responsible for the overall tasks related to sales for the facility and will also lead all sales personnel in establishing goals, procedures, and daily duties. This position actively sells the facility and leads the sales team by maximizing the number of events and revenue opportunities at the venue and the development and recruitment of regional and national convention/meeting business.

This role pays an annual salary of $60,000-$70,000 and is bonus eligible.

Benefits for Full-Time roles: Health, Dental and Vision Insurance, 401(k) Savings Plan, 401(k) matching, and Paid Time Off (vacation days, sick days, and 11 holidays).

This position will remain open until November 20, 2026

Responsibilities

• Oversee all sales activities at the convention center, including writing proposals and contracts and actively soliciting new business opportunities.
• Manage and participate in the development and implementation of goals, objectives, policies, and priorities of all sales programs and activities.
• Assume management responsibility for all services and activities of the Sales Department within the facility, including sales tools and materials, proposals, sales calls, and contracts.
• Select, train, motivate, and evaluate all sales personnel; provide or coordinate staff training.
• Work with team members to correct deficiencies; implement discipline and termination procedures.
• Plan, direct, coordinate, and review the work plan for providing marketing, booking, and sales services.
• Participate in the development and administration of the annual budget and forecast of additional funds needed for staffing, equipment, materials, and supplies.
• Direct the monitoring of and approve expenditures while directing and implementing adjustments as necessary.
• Prepare written proposals; reevaluate potential business value of various events and clients; initiate contractual arrangements.
• Conduct tours of the facility for potential licensees; answer questions and provide information regarding facility capabilities.
• Meets with Assistant General Manager on a regular basis to discuss all matters pertaining to sales operations.
• Travel to regional areas throughout the year in search of new business.
• Budget and work within the operating budget.
• Responsible for all revenue generation.
• Act as Manager on Duty during assigned events.
• Perform other duties and responsibilities as assigned.

Qualifications

• 5-7+ years of increasingly responsible sales experience for an arena, convention center, sports franchise, hotel, or other similar public assembly or hospitality facility, including supervisory responsibility.
• Bachelor's degree or better from an accredited college or university with major coursework in Marketing, Business Administration, or a related field.
• Ability to work event nights, weekends, and holidays as required.
• Has a strong track record of building relationships and generating new business.
• Excellent organizational skills, leadership skills, and customer service skills.
• Enthusiastic and positive thinker.
• Strong PC and data processing skills; working knowledge of MS Word and Excel, as well as database management software.