Sr. Product Marketing Manager (Competitive/Market Intelligence)

Job Description The Senior Inbound Product Marketer is the strategic backbone of Product Marketing. This role owns market intelligence, client insights, and competitive context that shape product strategy, positioning, and go-to-market decisions. You are obsessed with understanding buyers, markets, and competitors and you know how to turn insight into action. This is not a passive research role. You influence roadmaps, challenge assumptions, and ensure the business is building the right things for the right audiences. This is a client-facing role that includes direct engagement with customers through advisory boards, executive conversations, interviews, and attendance at industry or company events as needed. A day in the life Lead market and competitive intelligence across the product portfolio Own, run, and evolve the win–loss program, including interview design, execution, and synthesis Develop and maintain buyer personas, ICPs, and customer journey maps Partner deeply with Product to influence roadmap priorities, packaging, and differentiation Support client research initiatives, including interviews, surveys, and feedback analysis Be the internal advocate for the customer, ensuring insights are reflected in strategy and messaging Deliver concise, actionable insights to Product, PM, Sales, and Exec teams Act as a trusted advisor to Product, Sales, and Marketing leaders Present insights to executive audiences and drive follow-through Act as a trusted advisor by grounding discussions in data and customer evidence Support evolving priorities and cross-functional initiatives as needed to advance product marketing and business outcomes. What success looks like Product decisions clearly reflect market and customer insight Competitive narratives are sharp, current, and actually used PMs and leaders proactively seek your perspective Insights don’t sit in decks; they show up in roadmaps and GTM plans We are looking for someone who brings 5-7 years in product marketing, strategy, or market intelligence SaaS experience preferred Nonprofit / association experience strongly preferred Demonstrated use of AI tools to accelerate research, sharpen competitive analysis, and raise the bar on output quality Demonstrated experience with market analysis, win–loss programs, and competitive research Proven ability to influence product strategy through insight and data Strong project management skills with ability to manage multiple projects concurrently Excellent presentation and storytelling skills, including executive-level communication Experience owning complex initiatives independently i.e pricing & packaging, new product/market entry research, product advisory boards, etc. Demonstrated leadership through influence (formal people management not required) Hands-on experience with tools such as Salesforce, Asana, Klue, Clozd, Gong, Pendo, Claude and Microsoft Co-Pilot About Us Momentive Software amplifies the impact of over 20,000 purpose-driven organizations in over 30 countries, with over $11 billion raised and 55 million members served to date. Mission-driven nonprofits and associations rely on Momentive’s cloud-based software and services to address their most pressing challenges – from engaging their communities to simplifying operations and growing revenue. Designed to help organizations connect more, manage more, and ultimately expect more, Momentive's solutions are built with reliability at the core and strategically focus on fundraising, learning, events, careers, volunteering, accounting, and association management. Momentive partners with organizations that believe "good enough" is never enough – so they can bring on better outcomes for everyone they serve. Learn more at momentivesoftware.com. Why Work Here? At Momentive Software, we’re a team of passionate problem-solvers, innovators, and volunteers who believe in using technology to make a real difference. We dream big, support each other, and take pride in creating solutions that help our customers drive meaningful change. If you’re looking for a place where your work matters and your ideas are valued, you’ll find it here. Medical, Dental & Vision Benefits 401(k) Savings Plan with Company Match Flexible Planned Paid Time Off Generous Sick Leave Inclusive & Welcoming Environment Purpose-Driven Culture Work-Life Balance Commitment to Community Involvement Employer-Paid Parental Leave Employer-Paid Short-Term Disability Remote Work Flexibility Momentive Software actively embraces diversity and equal opportunity in a meaningful way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be, which is why we do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. All persons hired will be required to verify identity, minimum age of 18, eligibility to work in the United States (without sponsorship), and to complete the required employment eligibility verification form upon hire. #J-18808-Ljbffr TravelCenters of America