Customer Marketing Manager, COP
$109.6k - $155kColgate-Palmolive Company
No Relocation Assistance Offered
Job Number #173030 - New York, New York, United States
Role Summary:
The Customer Marketing Manager directs and translates brand strategies into best in class execution, driving maximum sales results, market share, and financial return across all Customer segments in North America. This position creates synergies and uncovers new sales opportunities by connecting brand/category strategy owners with Customer opportunities across channels, owns annual customer activity planning and key customer/sales team milestones.
The Customer Marketing Manager is a key cross functional partner across CDO (Field Team, NDSO, Distribution, Direct and Trade), Marketing, Scientific Affairs/Education, Finance and Supply chain and leverages FEED principles as the primary ways of working.
This is a New York-based role and the selected candidate will be expected to work from our Park Avenue HQ 4x/week (Monday - Thursday). Work visa sponsorship is not available for this position. Accordingly, all applicants must be currently authorized to work in the U.S. on a full-time basis and must not require the Company's sponsorship to continue to work legally in the United States.
Responsibilities:
Tracks product changes/improvements, anticipates customer needs and impact, and works cross functionally to develop communication/share information to ensure all changes are implemented without commercial disruptions.
Identifies and champions Customer opportunities and translates them into assets (marketing materials, sales stories etc.) working jointly with the Marketing Team and Field/NDSO Leadership
Tracks distribution of COP Power SKUs and works with Field and NDSO team to identify assets to leverage distribution opportunities.
Owns promotional strategy and promo grid, with the support of category/brand owners and CDO and Schein Team. Ensure sufficient inventory levels working with the Supply chain team. Assesses promotional effectiveness, ROI and adjusts promo strategy based on learnings.
Leads development of long lead, joint, "win-win" business plans (baseline and promotions) covering sales, volume, and profitability, and incorporating customers' objectives and strategy.
Develops Quarterly Sales toolbox for the Field/NDSO, consolidating key tools (digital and non-digital) to activate Quarterly priorities.
Owns annual customer activity planning - engages with the key stakeholders to define and adhere to key timing milestones, consolidates GTM materials and ensure easy availability for the CD Team, works as a liaison between teams to ensure all core info & decks are provided on time.
Prepares internal communication (e.g. COP Digest) to ensure the team is up to date with all critical information
Collect information on the external environment (e.g. competitor promotions, pricing, innovation, new channel opportunities etc.)
Acts as a CDO pricing champion to support the Marketing team - provides data and customer insights related to pricing.
Financial & Budget Management (beyond promotions): Managing the overall Customer Marketing budget, forecasting expenses, and reconciling actual spend against plan.
Customer Relationship Management (CRM) Strategy: Defining the strategy for using CRM data and technology to segment customers and personalize marketing communications.
Digital/Omnichannel Customer Experience: Owns the overarching strategy for the customer journey across all channels (online, in-store, sales field, etc.).
Required Qualifications:
Bachelor's Degree
4+ years of experience in sales roles or adjacent experiences
Microsoft Office or Google Suite proficiency (i.e, Sheets, Slides, Docs)
Preferred Qualifications:
Strong skills in relationship building, effective execution, planning & priority setting, and teamwork & collaboration
Strong skills in team-building, coaching, communication, timely follow-up and issue resolution
Excellent interpersonal skills and the ability to influence others
Strong demonstration of a consumer and customer-focused mindset
Compensation and Benefits
Salary Range $109,600.00 - $155,000.00 USD
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business. Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation. For additional Colgate terms and conditions, please click here . #LI-Hybrid
$107.5k - $188.4k
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