Lifecycle Marketing Manager

Lifecycle Marketing Manager, Onsite Personalization

We are seeking a Lifecycle Marketing Manager to build, launch, and optimize personalized marketing campaigns across web, mobile web, and Connected TV. The ideal candidate will have strong experience in lifecycle marketing, audience segmentation, behavioral targeting, campaign automation, and customer journey optimization.

Responsibilities:

• Build, configure, QA, launch, and optimize personalized lifecycle campaigns.
• Manage audience segmentation, targeting rules, triggers, frequency caps, and journey orchestration.
• Monitor campaign performance and troubleshoot production issues.
• Partner with Product, Engineering, Analytics, Creative, and Marketing teams.
• Drive acquisition, engagement, retention, and monetization through personalized experiences.

Required Skills:

• 3–5 years of lifecycle marketing, marketing automation, or product marketing experience.
• Hands-on Redfast/Recurly Engage experience required.
• Strong campaign management, personalization, segmentation, and analytical skills.
• Experience managing multiple campaigns and cross-functional stakeholders.

Benefits:

• The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, short-term disability insurance, paid parking/public transportation, (paid time, paid sick and safe time, hours of paid vacation time, weeks of paid parental leave, paid holidays annually - AS Applicable.