Director of Campus Enrollment Marketing

The Director of Campus Enrollment Marketing shapes and executes integrated, audience-centered marketing strategies that support campus enrollment at Old Dominion University. Reporting to the Associate Vice President for Growth Marketing, the position guides efforts for undergraduate, graduate, transfer, international, military-affiliated and other priority populations.

The position oversees the campus enrollment marketing team and is responsible for campaign planning, content strategy, digital and traditional advertising, email marketing, enrollment-focused web content, social media, market research, performance analysis, budget management and vendor coordination. Working closely within the Division of Digital Transformation and Technology and throughout ODU, the director ensures that marketing efforts are aligned with institutional priorities, enrollment goals and university brand standards.

The director uses audience insights, enrollment data and campaign performance to guide decisions, strengthen recruitment outcomes and continuously improve communications journeys. The role also manages competing priorities, establishes clear workflows and accountability for the team, and serves as a strategic marketing partner to campus leaders.

Hiring Range: $90,000-$95,000 , commensurate with education, experience, and qualifications.

Preferred Qualifications

Master’s degree in marketing, communications, business administration, higher education or a related field; or a bachelor’s degree in a related field with experience equivalent to a master’s degree.