Marketing Representative

Job Description

Job Description

Diligently and conscientiously devote full and exclusive time and attention and best efforts to the job responsibilities. Demonstrate good judgment and sound discretion on a consistent basis that ensures complete occupancy of The Community at the earliest time possible.

You will be required to follow and actively participate in all resident orientation practices and procedures which have been and will continually be developed to ease the disorientation, confusion and withdrawal for each new resident. Explain the amenities, routines and services of The Community and your department. Personally get to know the residents by communicating with other team members and through direct conversation with residents.

Participate in all required training, orientation, meetings and programs offered by The Community. Request any additional guidance, training, and support as necessary to make your work at The Community the most productive possible.

1. Conduct in-depth interviews with prospective residents and other necessary parties to determine qualifications for residence in The Community and to make referrals to other facilities as may be necessary.
2. Be fully prepared to discuss the following with prospective residents, their families, as well as community professional referral sources: the facilities and services of The Community during assigned working hours and at such other times as may be requested by prospective residents or management.
3. Provide definitive follow-up to all inquiries made by prospective residents concerning The Community and the services it offers.
4. Develop an action plan consistent with the approved marketing plan and the policies and procedures of The Community that will best ensure the success of obtaining executed Residency Agreements with reservation fees as soon as is practical.
5. Direct the processes and communications for and efficient and effective coordination of move-in for new residents.
6. Work with established systems to generate leads on qualified prospective residents and to convert leads to current residents. The methods used to implement this system should encompass telemarketing, office procedures, seminars and effective follow-up, and must be logical, simple and effective, while still allowing for accountability.
7. Accurately prepare and submit, according to the established reporting schedule, the property?s weekly marketing recap, daily census summary and all other reports as may be required from time to time.
8. Maintain accurate and appropriate records for each resident, prospective resident, and referral source of The Community and maintain the confidentiality of said files at all times.
9. Must be proficient with and demonstrate continual improvement in ?hands on? use of Computer based CRM (Customer Relationship Management) database software (data input, storage, retrieval, and reporting), MS Word, Excel and other applications used by The Company to maintain and track leads and manage sales and marketing activities, and communicate effectively with prospects, referral sources, and other team members.
10. Actively participate in the outreach activities to the local community for the purpose of promoting the image and reputation of the retirement community.
11. Cooperate fully with the marketing plan of The Community including cooperation with and assistance to other members of the marketing and operations staff to effectuate maximum marketing results.
12. Identify overall trends in the marketplace that would indicate adjustments to be made in the overall marketing strategy for The Community or in individual instances.
13. When appropriate, serve as a contact person for members of each resident's family.
14. Act as Paradigm Senior Living 's primary liaison with prospective residents, which includes a professional demeanor that communicates to prospective residents the corporate philosophy of service, good will and interest in their unique needs.
15. Identify and generate leads on prospective residents and referral sources and develop effective strategies on a case-by-case basis to have leads become future residents of The Community.
16. Monitor and report information received from prospective residents concerning shifts in preferences, values and attitudes to the Marketing Director and develop an action plan that is consistent with the overall marketing plan for the property.
17. Advise Paradigm Senior Living of any operating problems and ways of improving operations at The Community.
18. Participate in all training programs offered by The Community.
19. Treat as confidential, any information obtained concerning the customers and personnel of the property and Paradigm Senior Living, or their business, products, techniques, methods, systems, price books, advertising, plans, and policies. Employee will not, during employment or any time thereafter, disclose such information in whole or in part, to any person, firm, or corporation for any reason or purpose whatsoever.
20. From the time employment commences until the termination thereof, employee shall communicate and channel to employer, all knowledge, business, and other matters of information which could concern or be in any way beneficial to the business or the employer, whether acquired by employee before or during the term of his/her employment, provided, however, that nothing hereunder shall be construed as requiring such communications where the information is lawfully protected from disclosure as a trade secret of a third party.

Any such information communicated to the Employer shall be and remain the property of the Employer, notwithstanding the subsequent termination of his / her employment.

1. Perform such other tasks as may be required from time to time by his / her immediate supervisor or an officer of Paradigm Senior Living.