Senior Product Manager, SEO

*PLEASE NOTE: This role requires the candidate to be in or near Charlotte, NC. In-office presence is required three days a week. Additionally, this position does not offer visa sponsorship.* 

POSITION SUMMARY:  

Join LendingTree as a Senior Product Manager (SEO) and take a leading role in improving the online experience for customers arriving through organic search, while driving search ranking improvements and revenue growth. You will oversee the development and optimization of SEO-focused products and platform capabilities, ensuring they meet the needs of end-users, search engines, and content creators alike.  

In this high-visibility, high-impact role, you’ll collaborate with a broad range of stakeholders across departments to define product strategy, lead hands-on discovery and delivery efforts, while continually navigating a dynamic, fast-paced environment. We’re seeking a seasoned Sr. Product Manager with a strong track record of driving impactful business outcomes, has exceptional stakeholder management skills, and a passion for solving user problems. SEO experience is a major plus! 

KEY RESPONSIBILITIES:  

• Lead the creation and continual advancement of SEO-focused consumer facing web experiences and supporting internal platform capabilities, ensuring their relevance and efficiency across multiple domains.  

• Define, articulate, and execute product strategy and roadmaps informed by incorporating market trends, competitive insights, business objectives, and technological capabilities.  

• Demonstrate a profound understanding of technical structures and systems, fostering cross-functional collaboration with UX/UI, technology, legal, compliance, sales, marketing, and other key stakeholders.  

• Manage the complete lifecycle of complex initiatives, from discovery and research to design, development, testing, and launch, ensuring measurable business impact.  

• Lead collaborative efforts across SEO, Design, Engineering, Marketing, Analytics, and Legal teams to optimize content strategies and deliver innovative user experiences.  

• Define and track key performance indicators (KPIs) to measure the success and impact of product initiatives. Use data and analytics to make data-driven decisions and continuously identify and act on opportunities to improve product performance.  

• Define, analyze, and document product requirements, effectively translating business goals Epics into detailed User Stories with clear acceptance criteria.  

• Actively participate in Sprint Planning, Backlog Review, and Stand-ups, providing leadership as needed. Oversee and contribute to User Acceptance Testing processes.  

• Establish and uphold product documentation standards and facilitate ongoing user training sessions for new releases.  

• Stay informed of industry trends, technical advancements, competitor offerings, and regulatory changes to identify opportunities for product differentiation and growth.  

QUALIFICATIONS  

Product Experience:  

• Bachelor’s degree required, with 5–7 years of product management experience, including leadership of consumer-facing web platforms.  

• Demonstrated passion for the Fintech space, with a dedicated commitment to the industry, consumers, and leveraging data to build a robust business. Direct experience is highly desirable.  

Product Strategy:  

• A strategic thinker with the ability to translate insights into action, champion innovations, and lead projects to successful outcomes within a large organizational structure.  

• Proven ability to translate insights into action, develop roadmaps, and define and execute successful business strategies.  

Product Leadership, communication, and collaboration:  

• Strong communicator who is comfortable working in high visibility role, regularly interacting with and managing expectations of many stakeholders. Able to translate complex information for a non-technical audience.  

• Strong interpersonal and communication skills, with the ability to influence stakeholders and present ideas to technical and non-technical audiences.  

• Exceptional ability to influence and build relationships across teams and levels in a matrixed environment.  

• Self-motivated, organized, and capable of managing complex initiatives in fast-paced and chaotic environments.  

• Receptive listening skills, with the ability to present sophisticated ideas in a clear, concise fashion to technical and non-technical audiences.   

• Build and maintain trust and collaboration with stakeholders and team members.  

Customer Focus:  

• Unwavering passion, skill, and experience for solving customer problems and delivering exceptional user experiences.  

SEO Expertise:  

• Knowledge of SEO principles, site optimization tools strategies, and web analytics software (e.g., Google Analytics, Adobe Analytics); direct experience is highly desirable.  

• A commitment to becoming an authority on SEO practices, competitive landscapes, and strategies for improving site visibility and user engagement.  

Technical & Analytical Skills:  

• Intellectually curious and not just willing, but excited, to dive deeply into a new area of knowledge and quickly develop an expertise.  

• Skilled problem solver who can lean on technical and business understanding to deliver robust and scalable solutions  

• Understanding of common front-end development frameworks  

• Analytical mindset with the ability to interpret data and make informed decisions.   

• Data/reporting/analytics experience and skill is highly desirable  

• Experience managing complex CMS platforms is highly desirable  

Agile:  

• In-depth knowledge of SCRUM and Agile principles, along with proficiency in OKR methodologies.  

ABOUT THE COMPANY

LendingTree is the nation’s largest online lending marketplace. That means we connect customers with multiple lenders, so they find the best deals on loans, credit cards, savings accounts and insurance. Our goal is to help people save money, and we believe the best way to do that is by giving them a way to shop for loans and compare lenders, so they make their best financial choices.

Our CEO Doug Lebda founded the company in 1996 after a frustrating house-hunting experience. In those days, we mostly helped people find good mortgage deals. Now, we help consumers find their best in personal loans, auto loans, business loans, student loans, credit cards, savings accounts, home equity loans and more.

The base pay range for this position in Seattle/New York/Colorado/California is $135,000-$175,000 however, base pay offered may vary depending on internal factors, job-related knowledge, and experience.

INCENTIVE COMPENSATION

Eligible for annual performance bonus

BENEFITS

Medical, dental, and vision insurance and 401(k) matching

CULTURE

We’re a fast-paced company with an entrepreneurial bend. We work hard and test our products often. We’re collaborative, ambitious, candid and high-energy. Our teammates are some of the brightest, most talented people you’ll ever work with. We care more about your smarts than we do about the kinds of clothes you wear (but please,  do  wear clothes to work!), and we’re pretty good about rewarding innovation, creativity and the knack for just getting stuff done (we even have an award for employees called the GSD, “Get Stuff Done”). 

Come work with us!

LendingTree is the kind of company that not only promotes diversity and inclusion, we thrive because of these values. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status.