Product Marketing Associate

Product Marketing Associate

The Marketing Management job is responsible for promoting a favorable view of the organization and its products and services. Working independently under limited supervision, this job develops and distributes promotional materials, while also interpreting and reporting market-related information to inform initiatives and identify areas of opportunity. This job also contributes to the development and implementation of marketing plans to ensure organizational marketing strategies and sales targets are met.

Key Responsibilities and Duties:

• Drafts, compiles, and distributes promotional materials and determines ad placement.
• Develops reports on the business results of recently introduced or enhanced products and services and develops recommendations of modifications to improve products and services and/or marketing initiatives.
• Interprets analysis of market-related information and develops reports to communicate implications for marketing strategies and/or key products and services.
• Conducts additional qualitative or quantitative research as needed for market positioning, such as pricing, market assessment, or promotional and advertising research studies.
• Analyzing marketing data, interpreting it for brand impact and reporting to management on implications for key products and services.
• Develops relationships with related outside entities to maintain good public relations with customers.
• Communicates with existing and potential clients and suppliers to explore and document opportunities to increase sales and profitability for designated new products and services, enhancements and initiatives.
• Helps coach and delegate work to lower-level team members.

Educational Requirements: University (Degree) Preferred

Work Experience: 3+ Years Required; 5+ Years Preferred

Physical Requirements: Sedentary Work

Career Level 7I