VP, Growth Marketing New York, New York, United States

About the Role – VP, Growth Marketing

We are looking for a strategic and performance-driven VP, Growth Marketing to lead our global growth marketing function and drive measurable business impact across key markets and business lines. This role is responsible for building and executing integrated growth strategies that generate demand, accelerate pipeline, improve conversion, and deepen customer engagement. The ideal candidate will combine strategic thinking, analytical rigor, campaign leadership, and hands‑on execution to create a high‑performing growth engine aligned with commercial priorities.

As a senior marketing leader, you will partner closely with Sales, Product Marketing, Sales Marketing, Field Marketing, Marketing Operations, Communications, Insights, and Revenue leadership to ensure marketing programs drive meaningful business outcomes and support revenue growth.

Key Responsibilities

Growth Strategy & Demand Generation

• Develop and lead the global growth marketing strategy across priority business areas, customer segments, and markets.
• Build integrated marketing programs that drive awareness, engagement, qualified demand, pipeline growth, and revenue impact.
• Partner with Sales and Revenue leadership to align marketing initiatives with commercial priorities, target accounts, and market opportunities.
• Translate business objectives into audience strategies, campaign plans, channel approaches, and measurable marketing programs.
• Identify opportunities to improve lead generation, account engagement, conversion rates, nurturing, and overall funnel performance.

Integrated Campaign Leadership

• Lead the planning and execution of integrated marketing campaigns across paid, owned, earned, and event‑driven channels.
• Partner with Product Marketing to ensure campaigns are grounded in strong positioning, customer value propositions, and market insights.
• Collaborate with Field Marketing to align global campaigns with regional priorities, client events, trade shows, and sales activities.
• Work closely with Communications, Content, Creative, and Sales Marketing teams to deliver compelling and commercially relevant campaigns.
• Ensure campaigns include clear objectives, audience targeting, messaging, activation plans, sales follow‑up motions, and performance metrics.
• Oversee paid media strategy and performance across search, social, display, retargeting, sponsorships, and other demand‑generation channels.
• Manage media planning, budgeting, optimization, testing, and reporting.
• Partner with internal stakeholders and external agencies to improve audience targeting, creative effectiveness, and return on investment.
• Continuously optimize channel mix, spend allocation, conversion rates, and campaign outcomes using performance data and insights.
• Ensure paid media efforts are fully integrated into broader marketing and sales strategies.

Lifecycle Marketing & Customer Engagement

• Develop lifecycle and nurture programs that guide prospects and customers through the funnel with relevant, timely, and personalized content.
• Partner with Marketing Operations, Sales, Product Marketing, and customer‑facing teams to create audience journeys, nurture programs, re‑engagement initiatives, and customer communications.
• Improve segmentation, personalization, and targeting across lifecycle marketing programs.
• Leverage behavioral, engagement, and account‑level data to improve campaign effectiveness and conversion performance.
• Ensure nurture programs are aligned with product messaging, sales priorities, and customer needs.

Marketing Operations & Performance Measurement

• Partner closely with Marketing Operations to ensure all growth marketing activity is measurable, scalable, and aligned with sales and marketing systems.
• Define campaign KPIs, reporting frameworks, attribution models, and performance dashboards.
• Monitor and analyze campaign performance across channels, audience segments, and funnel stages.
• Use data‑driven insights to optimize marketing investments and maximize commercial impact.
• Foster a culture of testing, learning, accountability, and continuous improvement.
• Work closely with Sales leadership to ensure marketing efforts support pipeline generation and revenue objectives.
• Partner with Sales Marketing and Sales Operations to optimize lead management, account targeting, follow‑up processes, and sales motions.
• Create stronger alignment between marketing campaigns, sales outreach, account plans, and events.
• Gather feedback from sales teams to improve campaign relevance, lead quality, messaging, and conversion outcomes.
• Ensure marketing contributes directly to commercial momentum and business growth.

Leadership & Team Development

• Lead and develop the growth marketing function, including demand generation, paid media, lifecycle marketing, and related growth programs.
• Establish clear priorities, operating rhythms, and processes for planning, execution, reporting, and optimization.
• Manage internal team members, agency partners, vendors, and cross‑functional stakeholders.
• Build strong partnerships across Product Marketing, Sales Marketing, Field Marketing, Communications, Creative, Insights, Sales, and Revenue Operations.
• Act as a senior marketing leader who brings focus, structure, accountability, and energy to growth initiatives globally.

Qualifications

• Significant experience in growth marketing, demand generation, performance marketing, or integrated B2B marketing leadership roles.
• Proven track record of building and executing campaigns that drive measurable demand, pipeline growth, and commercial impact.
• Deep understanding of paid media, lifecycle marketing, marketing automation, funnel conversion, campaign measurement, and sales alignment.
• Strong analytical skills with the ability to use data to drive decision‑making and performance optimization.
• Experience partnering cross‑functionally with Sales, Product Marketing, Marketing Operations, Field Marketing, Communications, Creative, and Revenue teams.
• Experience managing teams, agencies, vendors, budgets, and complex stakeholder groups.
• Ability to operate strategically while remaining hands‑on and execution‑focused.
• Excellent communication, leadership, and stakeholder management skills.

Preferred Qualifications

• Experience within B2B technology, sports technology, media, advertising technology, SaaS, data, or related industries.
• Experience building and scaling global demand generation and growth marketing functions.
• Strong understanding of account‑based marketing strategies and enterprise sales environments.
• Experience implementing data‑driven testing, optimization, and attribution frameworks.
• Demonstrated success leading marketing transformation and driving operational excellence.

Benefits

The base salary range for this role is $260,000-$300,000. The range is impacted by location, seniority, and relevant educational and working experience. This is base salary only – all full‑time roles will also be eligible to take part in Genius benefits, and some roles may be eligible to take part in a variable compensation plan. For more details on the compensation and benefits package, please get in touch with our Talent team.

EEO Statement

We strive to create an inclusive working environment, where everyone feels a sense of belonging and the ability to make a difference. We invite all applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process. All data that you provide will be completely anonymous; you will not be personally identifiable by any of the data you include.

Let us know when you apply if you need any assistance during the recruiting process due to a disability.