Business Development Director, Web3 & AI Marketing

BrightLake is seeking an experienced, results-driven Business Development professional to expand our Web3 marketing business. We are looking for someone with strong industry knowledge, proven client acquisition experience, and a hands-on, data-driven approach to business growth. Experience in AI-driven marketing is a strong plus.

*PLEASE ONLY APPLY IF YOU SPEAK CHINESE MANDARIN WITH AT LEAST SOME PROFICIENCY.*

Role Description / Key Responsibilities

• Identify and acquire new Web3 clients, including blockchain projects, crypto platforms, gaming companies, and Web3 brands.
• Develop strategic partnerships and expand our presence in the Web3 marketing ecosystem.
• Understand clients' marketing needs and develop effective user acquisition and growth solutions.
• Leverage campaign performance data and marketing analytics to identify new business opportunities.
• Manage the full sales cycle, from prospecting and negotiations to closing deals and growing client accounts.
• Collaborate with internal product and operations teams to drive client success and revenue growth.

Qualifications

• 5+ years of business development experience, preferably in Web3, digital marketing, or performance marketing.
• Proven track record in client acquisition, strategic partnerships, and revenue generation.
• Strong understanding of Web3 marketing channels, user acquisition, and growth strategies.
• Experience or knowledge of AI-powered marketing tools and solutions is a strong plus.
• Strong analytical skills and ability to translate marketing data into business opportunities.
• Self-driven, hands-on, and results-oriented, with excellent communication and negotiation skills.
• Mandarin Chinese proficiency is required

Ideal Candidate

A commercially driven professional who combines Web3 industry connections, digital marketing expertise, and a data-driven mindset to turn business opportunities into measurable revenue growth.