Sales Manager Grocery Deli Channel

Sales Manager – Grocery Deli Channel

Terrapin Ridge Farms

The Sales Manager – Grocery Deli Channel will drive growth for Terrapin Ridge Farms by expanding our presence in grocery store deli departments. This role requires an established food industry sales professional with existing relationships with grocery deli buyers, specialty food buyers, and key food distributors. Established industry relationships and direct food sales experience are a must. Beverage industry experience alone does not qualify.

Key Responsibilities

• Develop and execute sales strategies to grow Terrapin Ridge Farms’ presence in grocery deli departments.
• Leverage existing relationships with grocery deli buyers and specialty food decision-makers to secure new accounts and expand distribution.
• Maintain strong relationships with key food distributors and grocery buyers to drive sales growth.
• Identify opportunities for new products, merchandising, displays, and promotional programs within the deli department.
• Manage the sales process from initial presentations and negotiations through distribution and ongoing account growth.
• Develop sales forecasts, pricing strategies, and promotional plans to achieve revenue and profitability goals.
• Monitor market trends, competitive activity, and distributor costs to identify opportunities and maximize profitability.

Requirements

• 7+ years of food industry sales experience, selling into grocery deli departments is a MUST.
• Established relationships with grocery deli buyers and specialty food buyers — required.
• Existing relationships with key food distributors and grocery buyers — required.
• Proven success opening new accounts and growing retail food business.
• Strong negotiation, presentation, and relationship-building skills.
• Experience with sales forecasting, pricing, promotions, and distributor management.
• Willingness to travel approximately 30%.

What We’re Looking For

A results-driven, entrepreneurial sales professional with established relationships in grocery deli, specialty food, and food distribution. The ideal candidate can leverage existing connections to open doors, expand distribution, and grow Terrapin Ridge Farms’ business. Direct food industry experience is essential; beverage-only sales experience will not be considered.

Why Join Us?

Join Terrapin Ridge Farms and help expand our gourmet food products throughout grocery deli departments by building strong retail partnerships and driving profitable growth.