Sr. Manager, Commercial Systems & Strategy

Job Description Sr. Manager, Commercial Systems & Strategy - A high-impact, enterprise-facing role embedded within the commercial organization to drive scalable infrastructure, systems optimization, and data-driven decision making. This individual operates at the intersection of business strategy, systems, and data, translating commercial needs into streamlined processes, intelligent automation, and actionable insights that enable growth and proactively identify opportunities through data to support pipeline development and lead generation. Working closely with Sales, Service, Finance, and Operations, this role focuses on improving the efficiency, consistency, and scalability of the commercial lifecycle. The analyst will play a critical role in shaping the future-state commercial ecosystem, anchored in Salesforce and connected enterprise systems, ensuring the organization is equipped to grow without increasing complexity. Essential Duties and Responsibilities Commercial Systems Ownership and Optimization Serve as the business owner for Salesforce and the broader commercial tech stack, ensuring alignment with enterprise priorities Work with IS business partners to translate business needs into scalable system solutions that improve efficiency and support growth Identify inefficiencies across the commercial lifecycle and design streamlined, system-driven solutions Evaluate and prioritize enhancements based on business impact, scalability, and long-term value Partner cross-functionally with sales and marketing teams to design and execute strategic prospecting projects—from market segmentation analyses to opportunity scoring models—that systematically expand the top of the sales funnel Drive proactive lead generation initiatives by leveraging data analysis and market insights to identify and prioritize high‑potential sales opportunities, enabling the commercial team to target prospects with greater precision and speed Enterprise Process Design and Transformation Map current-state processes across Sales, Service, Finance, and Operations and define scalable future-state models Translate business challenges into structured requirements, process flows, and system enhancements Drive cross-functional alignment on standardized processes that support consistency and growth Partner with IT and external vendors to execute system enhancements and integrations Data Strategy, Analytics and Insights Develop and maintain enterprise-level dashboards and reporting to support decision-making and performance visibility Analyze pipeline health, revenue trends, operational performance, and system utilization Proactively identify opportunities through data to support targeted outreach, pipeline expansion, and lead generation initiatives Identify risks, gaps, and opportunities across the commercial funnel and recommend actionable solutions Ensure consistency, accuracy, and governance of commercial data across systems Develop and maintain data-driven pipelines and reporting frameworks that surface actionable intelligence on prospective clients, helping sales teams focus efforts on accounts most likely to convert and accelerate revenue growth Program Execution and Continuous Improvement Lead end-to-end delivery of commercial system initiatives from discovery through deployment Own project timelines, stakeholder alignment, and execution accountability Drive adoption strategies to ensure implemented solutions deliver measurable business outcomes Establish frameworks for prioritization, enhancements, and continuous system evolution Establish process and system training process and resources for Sales business users Qualifications Education Specific Area of Study: Business, Information Systems, Operations or a related field Experience 10+ years relevant experience Demonstrated experience operating in cross-functional, enterprise environments Experience leading system or process transformation initiatives from concept through execution Familiarity with Salesforce CRM sufficient to evaluate capabilities, set direction, and hold vendors and internal teams accountable—system configuration experience not required; experience translating business requirements into process improvements Proven ability to partner across Sales, Finance, Operations and IT to drive alignment and execution Skills Strong systems thinking with the ability to connect strategy, process and technology Advanced analytical capabilities with experience in dashboards, reporting and data modeling Ability to operate independently in ambiguous environments and define structure where none exists Strong stakeholder management and communication skills, with the ability to influence at all levels Project management discipline with ownership of timelines, deliverables and outcomes Experience with automation, AI-driven workflows or process optimization preferred Familiarity with commercial lifecycle processes including pipeline management, quote-to-cash and post-sales operations Physical Demands Sit; use hands to finger, handle or feel objects, tools, or controls Stand; walk; reach with hands and arms; and stoop, kneel, crouch, or crawl Lifting/pushing/pulling and carrying products weighing up to 45 pounds Up to 25% travel Cynosure is an Equal Opportunity Employer – Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Disability, Veteran #J-18808-Ljbffr Cynosure