Product Manager, Brands AI

Product Manager Brands AI

Location: San Jose, CA

Team: Adobe Firefly Enterprise

About the Role

Adobe is transforming enterprise content supply chain with intelligent Brand solutions that transforms how enterprises create, govern, and scale content. At the core of this transformation is Brands, a first-of-its-kind AI system that codifies brand identity into machine-readable ontologies and ensures brand fidelity and performance across all creative outputs!

We are seeking a Product Manager to partner closely with enterprise Brands to drive the adoption of Brands AI within their workflows. This role focuses on enabling organizations to scale creative asset production using AI, while ensuring brand consistency, integrity, and governance are maintained.

This role is ideal for an individual passionate about AI, design systems, and enterprise marketing workflows, with a strong ability to lead customer engagements!

The position involves identifying and documenting business use cases, aligning them with Adobe Brand solutions, and accelerating time to measurable value.

The ideal candidate is a hands-on product manager and customer-focused leader with experience in business consulting, digital strategy, agile software development, enterprise software, AI/ML, cloud deployments, and data integration. This role is well-suited for someone who thrives in fast-paced, start-up-like environments, with a proven ability to scale products from prototype to production, translate innovative research into real-world applications, and take ownership of both product and business outcomes.

What You'll Do

• Align on Business Outcomes
• Define and articulate high-impact business needs by aligning Brand AI capabilities to enterprise priorities such as speed-to-market, cost efficiency, and brand consistency.
• Identify and Prioritize Use Cases
• Partner with cross-functional stakeholders (marketing, creative, legal, brand, IT) to identify and prioritize high-value use cases that deliver measurable impact.
• Integrate into Existing Workflows
• Drive the integration of Brand AI into existing creative and marketing workflows, tools, and governance processes to enable seamless adoption.
• Lead Change Management
• Lead organizational change efforts by addressing concerns around AI, building trust through clear communication, and establishing responsible AI guardrails.
• Partner with Technical Teams for Deployment
• Collaborate with engineering, solution architecture, and data teams to translate use needs into technical requirements and ensure successful deployment.
• Deliver Early Wins and Proof Points
• Develop and implement pilots and proof-of-concepts to demonstrate quick wins, build momentum, and secure executive consensus.
• Measure and Communicate Value
• Act as the voice of the customer, defining success metrics and regularly tracking and communicating business outcomes and progress to customers.
• Scale Adoption Across the Organization
• Expand successful implementations across business units, geographies, and use cases by establishing standards and repeatable frameworks.

What You'll Need to Succeed

• 35+ years of experience in product management or business consulting within branding, design, or marketing technology domains
• A strong customer-first attitude, with a demonstrated ability to embed customer-centric thinking across teams and partner ecosystems
• Ability to operate at the intersection of business, strategy, design, and technology, bringing a comprehensive and human-centered approach to problem-solving
• Exceptional communication and storytelling skills, with the ability to convey technical concepts in terms of business value to executive audiences
• Strong analytical and critical thinking skills, with experience measuring and articulating the business impact of investments
• Proven ability to navigate complex organizations, influence executives, and build alignment across diverse teams
• Experience translating complex AI/ML concepts into intuitive, user-friendly experiences and driving adoption including championing change management
• Deep understanding of creative processes and marketing operations, including collaboration with internal teams and external agencies
• High emotional intelligence combined with data-driven decision-making, employing both relationships and insights to drive outcomes

Preferred Qualifications

• BA/BS or equivalent experience in Computer Science, Engineering, Design, Business, or engineering.
• Background in creative tools, user experience building, or digital marketing systems.
• Experience with executive communication and consensus building.
• Experience with ontology design, knowledge graphs, or brand systems.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let's Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on click.appcast.io or call View phone number on click.appcast.io.

AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $105,300 -- $205,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $141,700 - $205,150

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California :

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to