Paid Media Specialist

Paid Media Specialist - Boston, MA

We are seeking a Paid Media Specialist to join a highly successful investment management firm in Boston, MA. This role will support the execution and delivery of paid media campaigns across digital advertising, paid social, and search. It is an excellent opportunity for someone looking to build a career in digital advertising and paid media while gaining hands-on experience across display, native, pre-roll, social, and search campaigns.

This is a 12+ month contract position paying $30–$38/hour, depending on experience, within a 40-hour workweek. The role follows a hybrid schedule in Boston.

Responsibilities

• Support the day-to-day setup, implementation, and trafficking of paid media campaigns, with a primary focus on U.S. retail initiatives.
• Build and maintain campaign trafficking documents, ensuring creative assets, copy, URLs, UTMs, tracking requirements, launch dates, and deadlines are accurate and complete.
• Help manage campaign timelines, including material due dates, closing dates, creative specifications, tracking tags, approvals, and launch requirements.
• Provide hands-on support for paid search campaigns, including keyword management, ad updates, campaign monitoring, and reporting under the guidance of senior team members.
• Conduct routine campaign checks, gather performance data, and make updates to ensure search activity remains accurate and current.
• Partner with internal creative, editorial, production, publishing, video, social media, and analytics teams to gather and prepare campaign materials for launch.
• Coordinate recurring meetings, agendas, follow-up notes, and action items to keep stakeholders aligned on deliverables and timelines.
• Communicate with internal teams, agencies, and publishers regarding routine campaign details and elevate more complex issues when appropriate.
• Assist with the creation and implementation of UTM tags and tracking codes in partnership with the Analytics team.
• Help validate tracking functionality and ensure campaign assets and requirements are implemented correctly.
• Review creative assets, technical specifications, platform requirements, approvals, and multiple versions of ad units to ensure accuracy and consistency prior to launch.
• Follow established compliance procedures and maintain accurate project information in Workfront.
• Identify potential issues early and elevate concerns or recommend process improvements when appropriate.
• Monitor campaign delivery and assist with compiling basic performance reports.
• Support ongoing campaign optimization by gathering data and contributing ideas for improvement.
• Promptly elevate delivery, tracking, or quality assurance issues to senior team members.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Marketing, or a related field.
• 3+ years of experience in digital marketing, advertising, media, or a related field, including relevant internships.
• Strong attention to detail and proofreading skills, with the ability to review multiple versions of advertising materials for accuracy and consistency.
• Highly organized with the ability to manage multiple tasks, deadlines, and priorities in a fast-paced environment.
• Comfortable working with numbers, campaign data, advertising analytics, and marketing technology.
• Strong interest in developing a career in digital advertising and paid media.
• Collaborative team player with the ability to work effectively across creative, technical, analytics, legal, and business teams.
• Positive, proactive, and solutions-oriented approach with a strong sense of ownership and accountability.
• Ability to troubleshoot issues, investigate discrepancies, and elevate concerns appropriately.
• Understanding of the fast-paced nature of advertising and the importance of meeting campaign deadlines.

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