Demand Generation Manager

Patterson Isn't Just A Place To Work, It's A Partner That Cares About Your Success One of the distinguishing marks of our company is the talented people who embrace the people-first, always advancing, and results-driven culture. Professional growth abounds in this motivating environment. We value the diverse talents and experiences our employees bring to Patterson and believe that they build a stronger and successful organization. Job Description Patterson Dental is seeking a Demand Generation Manager to join our Customer Marketing team. In this role you will be responsible for generating a robust pipeline of marketing qualified leads for the commercial software business. You will plan, develop and execute impactful, customer-centric, fully-integrated marketing programs, campaigns and initiatives leveraging paid, earned, and owned media channels including events. The role will utilize analytics and performance data to optimize campaigns and web experiences for increasingly greater outcomes. You will work with product management, product design, inside sales, creative and channel teams to align and execute your work. You will need to blend a deep understanding of digital marketing strategies and techniques, marketing analytics, and strong execution skills. This is a newly created role that will have significant influence in driving Patterson's software growth. Essential Duties And Responsibilities Develop a deep understanding of the customer, products, buyer's journey and associated personas Develop a cohesive, integrated marketing strategy that engages the customer during their journey, educating them on the value of Patterson Revolve software solutions Develop, maintain, and execute a quarterly demand generation calendar Work with 3rd party agency to build SEO/SEM optimization and PPC strategy Develop a marketing strategy to mitigate churn and drive expansions, upsells, and customer happiness Investigate and test new demand generation tactics, technology, and processes to drive greater effectiveness and efficiency Build a strategy and plan to promote and engage new customers at key tradeshow events Design and manage the lead flow process for all campaigns Identify optimization opportunities, implement testing, and adjust programs to maximize value Measure, analyze, and report campaign performance against a set of KPIs As campaigns launch, study lead progression and account journeys to develop keen insight on the customer's evaluation and buying process Qualifications Bachelor's degree in Business, Marketing or a related area of study 5 -7 years of experience in B2B customer marketing Experience in commercial software marketing/demand generation, a plus Proven success driving end-to-end demand generation campaigns Excellent written and verbal communication skills Basic knowledge of Google Analytics, PPC, SEO, Meta tagging etc Creative thinker with willingness to proactively and constantly look for and try new ideas Comfortable navigating ambiguity and delivering results in a rapid-growth environment Proficiency with excel and PowerPoint presentations Financial and budget management savviness What's In It For You We provide competitive benefits, unique incentive programs and rewards for our eligible employees: Full Medical, Dental, and Vision benefits and an integrated Wellness Program. 401(k) Match Retirement Savings Plan. Paid Time Off (PTO). Holiday Pay & Floating Holidays. Volunteer Time Off (VTO). Educational Assistance Program. Full Paid Parental and Adoption Leave. LifeWorks (Employee Assistance Program). Patterson Perks Program. The potential compensation range for this role is below. The final offer amount could exceed this range, based on various factors such as candidate location (geographical labor market), experience, and skills. $106,400.00 - $133,000.00 EEO Statement Patterson provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or other related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.