Fitness Director and Personal Training Manager

Position Overview Our client is seeking a sales-driven, hands-on Fitness Director and Personal Training Manager to build and lead the personal training business within its new concept. This is a highly visible leadership position for someone who has personally produced results, developed successful trainers, and created the structure, accountability, and culture required to grow a profitable training program. The successful candidate will lead from the front. This individual will be present on the floor, conduct consultations, close memberships into training, coach the team in real time, and remain directly connected to the member experience. The role combines business ownership, sales leadership, talent development, operational discipline, and program building. As the new concept grows and additional sites open, the position offers a clear opportunity to expand into a multi-site fitness leadership role. Core Mandate Build a personal training department that produces consistent revenue, strong margins, high member engagement, and measurable client results. Create a disciplined sales culture in which consultations, recommendations, follow-up, and closing areexecuted consistently every day. Recruit, develop, and retain a high-performing team of personal trainers who represent the standards and service expectations of the new concept. Establish the systems, operating rhythm, performance expectations, and accountability needed to scale the program to future locations. Primary Responsibilities Personal Training Sales and Revenue Growth Own personal training revenue, package sales, average client value, conversion, penetration, renewal, and retention results. Develop and execute the personal training sales plan, including monthly goals, individual trainer targets, lead-management expectations, and daily activity standards. Conduct fitness consultations, assessments, goal-setting sessions, and program presentations; model the behaviors and sales process expected from the team. Build strong lead pipelines from new memberships, existing members, referrals, events, floor engagement, and internal partnerships. Monitor sales activity and conversion at each stage of the funnel, identify gaps quickly, and coach to specific actions that improve performance. Create effective follow-up and renewal practices that reduce lost opportunities and improve recurring revenue. Partner with the General Manager and membership team to ensure a coordinated member journey from initial visit through training enrollment and long-term retention. Team Building and Leadership Recruit, interview, select, onboard, and retain qualified personal trainers who combine technical credibility with strong communication and relationship-building skills. Set clear expectations for sales, service, productivity, schedule availability, client retention, professional conduct, and continuing development. Coach trainers through regular one-on-one meetings, team meetings, live observation, role-play, pipeline reviews, and performance scorecards. Create a culture of accountability in which goals are visible, commitments are followed through, and strong performance is recognized. Address performance issues early and directly, provide practical development plans, and make sound staffing decisions when expectations are not met. Build bench strength and identify emerging leaders who can support growth, onboarding, education, and future locations. Program Development and Execution Design the operating structure for the personal training program, including service offerings, session formats, pricing recommendations, packaging, scheduling, capacity planning, and trainer assignment practices. Develop a consistent consultation and assessment experience that connects member goals to clear, appropriate training recommendations. Establish training standards, documentation practices, service expectations, and quality-control processes that deliver a consistent member experience. Evaluate program performance and introduce new services, packages, challenges, small-group offerings, or events when they support the concept and its members. Work closely with club leadership before and after opening to build awareness, generate early demand, and convert founding members into training clients. Operations and Member Experience Maintain a visible, approachable presence on the fitness floor and actively engage members, prospects, and team members. Ensure sessions begin on time, schedules are accurate, client handoffs are clear, and the training environment is organized, professional, and safe. Resolve member concerns promptly and protect long-term relationships through thoughtful communication and practical solutions. Coordinate with club operations, membership sales, marketing, and front-desk teams so that personal training is integrated into the overall business rather than operating as a separate department. Uphold all company policies, professional standards, safety practices, and applicable certification requirements. Business Management and Reporting Manage the department against agreed revenue, payroll, productivity, and contribution targets. Use reporting and pipeline data to forecast results, allocate trainer capacity, and make timely adjustments to staffing and sales activity. Prepare concise weekly and monthly updates covering results, outlook, risks, opportunities, staffing, and action plans. Analyze individual and team performance, including consultations completed, conversion rate, average sale, sessions delivered, client retention, trainer productivity, and revenue per member. Contribute to budgeting, compensation planning, pricing review, and the financial model for future growth. #J-18808-Ljbffr jlr associates