Director, Public Relations

Director, Public Relations (Healthcare)

Location: Manhattan, NY (Hybrid – 3 days/week in-office: Tuesday, Wednesday, Thursday)

Base Salary: $125,000 – $150,000

Employment Type: Full-Time

About the Role

An award-winning, integrated public relations and digital marketing agency is seeking an experienced, proactive Director, Public Relations (Healthcare) to lead client accounts, drive high-impact earned media, and mentor an ambitious team.

This role requires a true Director with deep consumer healthcare or regulated industry experience who operates with a roll-up-your-sleeves mentality, high ownership, and strategic poise. The ideal candidate thrives in a fast-paced environment, excels at anticipating client needs, and brings a track record of building lasting media and client relationships.

Key Responsibilities

Client Leadership & Strategy

• Serve as the senior contact across key accounts, driving strategic PR plans that align directly with business goals and industry trends.
• Run engaging, high-level client meetings and calls, providing proactive, on-the-spot recommendations and anticipating client challenges.
• Develop forward-facing 6- and 12-month brand initiatives, PR proposals, timelines, budgets, and KPI measurement frameworks.
• Oversee account operations across direct reports, peers, vendors, and freelancers.
• Support agency growth by contributing to new business proposals and pitches.

Healthcare Media Relations & Strategic Initiatives

• Execute strategic media launches and sustained campaigns across digital, print, and broadcast channels.
• Cultivate and leverage established relationships with long-lead and short-lead healthcare media, consumer outlets, influencers, and medical experts/physicians.
• Oversee the end-to-end planning and execution of PR initiatives, including desksides, product launches, influencer activations, press trips, treatment days, and mailers.
• Track industry trends and competitive landscape to inform ongoing client strategy.

Team Management & Operations

• Direct, mentor, and foster accountability among junior and mid-level staff, conducting weekly 1:1s and bi-annual performance reviews.
• Manage up effectively to senior leadership with clear communication, urgency, and a solutions-oriented approach.

Candidate Profile & Qualifications

• 8+ years of PR agency experience, with proven depth in consumer healthcare or regulated healthcare brands.
• 3+ years of direct people management and team leadership experience.
• Demonstrated ability to operate at a true Director level—owning budgets, client health, campaign execution, and crisis management end-to-end.
• Proven media relations track record with consumer health, lifestyle, and trade journalists.
• \"No task is too small\" mindset; comfortable balancing big-picture strategic thinking with tactical execution.
• Strong presentation, written communication, and editorial skills.
• Familiarity with Microsoft Office Suite, Slack, and Zoom.
• Bachelor’s degree in Communications, Public Relations, Journalism, English, or Marketing is a plus.
• Must be based within commuting distance to Manhattan for the 3-day in-office schedule (relocation assistance is not offered).

Compensation & Benefits

• Base Salary Range: $125,000 – $150,000 commensurate with experience
• Performance-based bonus opportunities
• Comprehensive health, dental, and vision insurance
• 401(k) with company match and profit-sharing options
• Flexible PTO, Summer Fridays, and company holiday calendar
• Commuter benefits and FSA
• Annual wellness reimbursement and cell phone stipend
• Paid parental leave, family planning, and life event reimbursements
• Professional development and learning opportunities
• Quarterly Days of Service

If this opportunity sounds aligned with where youd like to take your career, apply now!