Email Marketing Specialist

Job Summary We are seeking a highly motivated and detail-oriented Email Marketing Specialist to join our growing eCommerce team. The Email Marketing Specialist will oversee the creation and execution of email and SMS marketing campaigns that align with the website marketing calendar and customer lifecycle. They will be responsible for briefing content assets, managing customer segments, executing sends, A/B testing, and measuring performance. Job Responsibilities Manage and execute email/SMS marketing calendar from initial brief to send. Build target audiences and segments for each message to drive engagement. Optimize current flows to optimize messaging across customer lifecycle including Welcome Series, Win-Back, Post-Purchase, Loyalty, and Retention. Execute A/B testing and results, including subject lines, message content, CTAs, segmentation, send time, and new features. Partner with internal & external creative teams to optimize email creative and template structure. Provide campaign performance reports tracking opens, clicks, conversions, revenue, unsubscribes, etc. Analyze campaign performance and suggest improvements. Required Skills Hands‑on experience working in marketing automation program (Klaviyo & Postscript preferred) Detailed knowledge of email regulations, best practice, deliverability, and compliance Proficiency in data analytics to track KPIs and suggest improvements. Written communication and copywriting skills. Familiarity with email design best practice (Hands‑on email design experience preferred). Department: Ecommerce Reports to: Ecommerce Manager Location: Torrance - 3 days a week onsite Pay Range: $73-77k exempt Benefits: Medical, Dental, Vision, 401k match, voluntary Life and Disability insurance, FSA, PTO + 5 sick days, 9 holidays + 1 floating holiday & employee discount. #J-18808-Ljbffr Nashville Public Radio