Vice President of Global Social

Vice President of Global Social

About the Company

Consumer brand driving growth through social, creator, and influencer marketing

Industry
Consumer Goods

Type
Privately Held

About the Role

The Company is seeking a Vice President of Global Social to lead social strategy, content, and channel performance across North America, driving brand growth through owned, earned, and creator-led social media. Responsibilities include setting regional content and channel strategies, leading and developing teams across the United States and Canada, and managing creator and influencer investments and agency partnerships. The role will partner with creative, analytics, and commerce teams on full-funnel campaigns and growth initiatives, while overseeing social listening, crisis response, and reputation management. The VP will also establish effective operating models across related functions and report regional performance, insights, and investment recommendations to senior leadership. Candidates should have at least 10 years of social media or digital marketing experience, including four or more years in people leadership, and agency-side experience. Deep expertise in influencer and creator marketing, including managing substantial budgets, agencies, platforms, and supporting technology, is required. Applicants should demonstrate success scaling branded social content and delivering measurable commercial impact across U.S. and Canadian markets. Strong cross-functional influence and experience working in complex organizations are essential; backgrounds in consumer products, direct-to-consumer, retail, or consumer technology are preferred.

Functions

• Marketing