Program Manager

Creators Initiative Program ManagerPayrate: $90.00 - $95.00/hr. Summary: The Creators initiative is a high-visibility program designed to identify high-potential content creators and accelerate their audience growth through dedicated, white-glove support. The program helps selected creators expand their distribution, monetization capabilities, and overall platform reach, with the strategic objective of fostering organic creator advocacy for Company. Operating under a venture capital model, the program identifies breakout talent, provides targeted investments to accelerate growth, and graduates established creators to onboard subsequent cohorts.ResponsibilitiesCreator Selection: Identify high-potential creators by leveraging data analytics alongside nuanced cultural and audience judgment.Program Execution: Direct day-to-day operations and coordinate cross-functional alignment across Product, Marketing, Partnerships, and other internal teams to deliver comprehensive support.Cohort Performance Management: Maintain detailed oversight of cohort metrics; monitor reach, distribution, and content quality to inform decisions regarding continued investment or offboarding.Advocacy & Strategic Insights: Track and document notable instances of cross-platform creator advocacy and report key success stories to executive leadership.Creator Experience Strategy: Refine selection messaging, communication protocols, and engagement frameworks across the full program lifecycle.Analytical Research: Utilize performance dashboards, AI/LLM tools, and market research to monitor engagement dynamics and broader cultural trends.QualificationsCultural Acumen: Possess a deep understanding of US and Canadian cultural landscapes, with the ability to identify content creators who resonate across diverse demographic segments.Program Leadership: Demonstrated track record of managing complex, high-profile initiatives while making sound strategic business decisions.Cross-Functional Stakeholder Management: Proven capability to influence, align, and drive deliverables across diverse organizational stakeholders without direct reporting authority.Resourcefulness: A self-directed operating style with the ability to function effectively within a lean team structure and leverage emerging technologies independently.Product Awareness: While core product infrastructure is established, basic product acumen is beneficial to complement cultural judgment and leadership capabilities.SkillsCultural intuition / creator judgment — a proven "nose" for spotting breakout creators who resonate across US & Canadian audiences.Program & stakeholder management — able to run a complex, high-profile program end-to-end and drive cross-functional delivery (Marketing, Partnerships, Product, Engineering) without direct authority.Data-informed decision-making — comfortable using dashboards, metrics, and AI/LLM tools to evaluate creators and manage cohort performance.Creator-economy background — experience with similar programs (YouTube, TikTok, Snapchat) or media/entertainment/talent management.Product acumen — basic product awareness to complement the cultural and leadership strengths.Pay Transparency: The typical base pay for this role across the U.S. is: $90.00 - $95.00/hour. Non-exempt positions are eligible for overtime at a rate of 1.5 times the base hourly rate for all hours worked in excess of 40 in a work week, or as required by state or local law. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, health savings accounts with qualified medical plan enrollment, 10 paid days off, 3 days paid bereavement leave, 401(k) plan participation with employer match, life and disability insurance, commuter benefits, dependent care flexible spending account, accident insurance, critical illness insurance, hospital indemnity insurance, accommodations and reimbursement for work travel, and discretionary performance or recognition bonus. Sick leave and mobile phone reimbursement provided based on state or local law.